Creating a new position, Pentland Brands has appointed Sara Brennan as its “positive business director.” The group said her task will be to “accelerate its positive business strategy to deliver on its commitment to take action for people and our planet” across its portfolio of brands, which includes big names like Berghaus and Speedo. Brennan, who joined Pentland in January 2019 as head of corporate responsibility, has already played a key role in embedding sustainability across the organization. Recently, she was instrumental in ensuring that high standards of responsibility, accountability and transparency were maintained with suppliers and other partners during the Covid-19 pandemic, leading Pentland to be recognized in a special Covid edition of the Ethical Fashion Guide. Prior to her work at Pentland, Brennan held various roles in the area of sustainability and ethical trade in the fast-moving consumer goods sector as well as in the oil and chemicals sectors, working for companies such as the Colart Group, Huntsman Corporation and Givaudan.