Gerald Pascher, owner of the F2 brand of boardsports products, has sealed a deal with Bernd Flügel to shift the head office of F2 International from Austria to Germany. While Pascher keeps the brand rights to F2, his family-owned company, MAG, has sold 40 percent of the shares of the F2 operations to Flügel.
The latter is a major player in the German boardsports business, as he runs the Water Colors company, a specialty wholesale and retail trader in this business. He is also the coordinator of the so-called Top 20 cooperative of German retailers in the action sports sector.
Flügel will have full command of F2’s operations, which will be based in Thuringia where the production of the boards will also take place. F2, founded by Peter Brockhaus in 1981, has gone through various types of ownerships over the past few years: It was acquired in 2000 by the Klaus Jacobs’ company, which merged it with other related brands such as Fanatic and Mistral into the Boards & More conglomerate. The latter was sold in 2003 to the Airesis investment firm, which sold F2 to Pascher in 2007.
