All Fabletics articles
-
News briefsFrom Fabletics to Vuori: Activewear brand strengthens executive team
California-based activewear brand Vuori has appointed two industry experts.
-
News briefsFabletics sued for its VIP Program
A group of US customers feels misled by the Fabletics VIP membership program and has filed a lawsuit against the company.
-
News briefsFabletics aims to elevate its supply chain with new tech solution
The active lifestyle brand aims to evolve its end-to-end planning, allocation and replenishment with Blue Yonder, a solution from the supply chain and retail expert company Plantensive.
-
ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
-
ArticleFrom DTC subscription to wholesale: Why Fabletics Europe is expanding its strategy
The DTC-only Californian activewear brand Fabletics is reaching the limits of organic growth in Europe.
-
News briefsFabletics and Khloé Kardashian drop third collection
Khloé Kardashian and California-based activewear brand Fabletics have launched a new collection of compression swimwear. It is named Khloe V3 to reflect the number of total product lines released from the brand’s collaboration with the celebrity. The mother-of-two’s new collection includes 26 limited-edition pieces, which Kardashian describes as “perfect for ...
-
News briefsFabletics appoints new VP wholesale for Europe
California-based activewear brand Fabletics has appointed Thomas Fröhlke as its new Vice President of Wholesale Europe. Fröhlke previously spent four years as Sales Manager at UK-based Hunter Boots. With more than 14 years of experience in the industry, he has also worked at other well-known companies, including Canada Goose and ...
-
News briefsFabletics launches desert-inspired collection with Khloé Kardashian
California-based activewear brand Fabletics, founded in 2013, has announced its latest celebrity collection in collaboration with entrepreneur, fitness enthusiast and television star Khloé Kardashian, launching Sept. 8. The nine fashionable pieces feature a desert-inspired theme that the company says reflects Kardashian’s perseverance and is directly influenced by her ability to ...
-
News briefsFabletics selects Salesfloor to provide clienteling and virtual shopping solutions
Salesfloor, a Montréal-based mobile clienteling and virtual selling platform that combines immersive virtual shopping, clienteling and conversational AI, has announced the launch of its solution with California-based activewear brand Fabletics. The Salesfloor solution will enable Fabletics associates to personalize the customer experience both in-store and online by creating cross-channel conversations. ...
-
News briefsFabletics takes its performance wear expertise into medical apparel
Active lifestyle apparel brand Fabletics has released a line of activewear scrubs, bringing performance wear to the medical apparel category in what Fabletics is calling a world-first crossover. The range of twelve pieces includes tops, bottoms, underscrubs and jackets for men and women and is available in eight colorways. Each ...
-
News briefsFabletics to open 30 new stores in 2022
Fabletics has announced that it plans to open 30 new store locations in 2022. The new stores planned for this year will bring the brand’s global brick-and-mortar presence to more than 100 locations. The company has unveiled the first 18 new locations slated to open in 2022, all of which ...
-
News briefs
Fabletics opens a first store outside the U.S.
Fabletics’ latest store is also, reports Fashion Network, its first one abroad. The U.S. brand has settled on Germany – one of the brand’s top markets, according to its managing director for Europe, Gerrit Müller – to begin its international expansion. The new store is located on the Kurfürstendamm, the ...
-
News briefs
Fabletics launches a resale program in the U.S.
Fabletics, the workout apparel brand, announced it will enter resale in the U.S. as part of its broader strategy to become more environmentally conscious. Last year, Fabletics implemented carbon neutrality in all of its stores, replaced plastic shipping bags with bags made from recycled materials, and released an environmentally conscious ...
-
News briefs
Fabletics reportedly exploring IPO
Fabletics, the workout-apparel brand backed by the American actress Kate Hudson, is reportedly working with banks to prepare for an initial public offering (IPO) that should raise about $500 million and value the business at more than $5 billion. The Wall Street Journal reported that the company, owned by TechStyle ...
