Fanatics has signed a ten-year agreement with the Welsh Rugby Union (WRU) which gives Fanatics exclusive rights to operate the re-designed flagship store on Westgate Street in Cardiff, the existing concourse units within Principality Stadium in Cardiff, and the official online store at http://store.wru.co.uk. Fanatics will introduce two new rapid retail units and a mobile retail outlet around Principality Stadium, and will have non-exclusive rights to manufacture and sell Welsh Rugby products. In addition, Fanatics will sell jerseys and other merchandise of visiting teams to Principality Stadium.