Fanatics has signed a ten-year agreement with the Welsh Rugby Union (WRU) which gives Fanatics exclusive rights to operate the re-designed flagship store on Westgate Street in Cardiff, the existing concourse units within Principality Stadium in Cardiff, and the official online store at Fanatics will introduce two new rapid retail units and a mobile retail outlet around Principality Stadium, and will have non-exclusive rights to manufacture and sell Welsh Rugby products. In addition, Fanatics will sell jerseys and other merchandise of visiting teams to Principality Stadium.