Financial insights for the sporting goods industry
We cover the latest financial results and stock market updates from the sports business
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ArticleAmer Sports taps equity to retire secured debt
The Arc’teryx and Salomon parent prices 20.6 million shares at $36.40 each, using proceeds to retire its 6.750% senior secured notes due 2031.
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ArticleAmer Sports targets 18% growth in 2026
Arc’teryx drives record $6.57bn sales in 2025 as the Finnish group accelerates Salomon investment.
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News briefsAsics EMEA posts record 2025 revenue
The Japanese brand’s European division saw SportStyle surge 44% while maintaining #1 position in performance running across five key markets.
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ArticleIOC releases 2025 results: five TOP sponsors exit
Consolidated financial statements approved in Milan reveal sponsorship revenue fell to lowest level since 2020.
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ArticleXtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
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ArticleDeckers Q3 revenue hits record $1.96bn
Footwear company raises full-year guidance as HOKA grows 18.5% and UGG gains 4.9%, with international sales up 15% driving balanced channel growth.
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News briefsHow Anta can help Puma to come back in China
Industry insider explains why the Chinese sportswear giant has what it takes to reverse Puma’s decline.
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News briefsKKR continues to invest in sports, report says
The American investment giant is negotiating to acquire Global Sport Group, which holds stakes in sporting properties across Europe, Sky News reports.
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ArticleAdidas hits record revenue, launches buyback
The sportswear giant posted double-digit growth across all markets and channels.
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ArticleAmer Sports redeems $80m in debt
The sporting goods group will pay down debt at a premium while announcing its Q4 earnings date for Feb. 24.
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ArticleGerman Bundesliga hits revenue record
Professional football in Germany posted record revenues of more than six billion euros for the first time, with profitability improving across both divisions.
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ArticleLululemon lifts fiscal 2025 outlook on holiday strength
Lululemon Athletica expects fiscal fourth quarter 2025 results at the high end of guidance following strong holiday sales, even as CEO Calvin McDonald prepares to step down Jan. 31.
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ArticleStrava files for IPO as fitness app capitalizes on growth
San Francisco-based fitness platform Strava has confidentially filed for an IPO that could value the 150-million-user company at over $2.2bn.
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AnalysisActivist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
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ArticleBank of America downgrades Adidas amid growth concerns
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
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ArticleTim Cook doubles Nike stake amid turnaround efforts
Apple CEO Tim Cook purchased nearly $3 million in Nike stock, doubling his stake as the sportswear giant navigates a challenging turnaround strategy.
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News briefsPUMA secures €608m in fresh financing
Sports brand PUMA SE has secured over €600 million in new financing to enhance liquidity and support its long-term funding strategy.
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News briefsNike revenue beats expectations but margin pressure worries investors
Mixed results: Nike outperformed on revenue yet margins declined sharply, prompting investor caution.
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News briefsMoody’s downgrades Under Armour to B1
Moody’s lowered Under Armour’s rating to B1, citing slow turnaround progress and macro headwinds, while upgrading liquidity to SGL-2
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News briefsMarquee Brands acquires Stance
Marquee Brands acquires Stance, expanding into performance essentials and opening new opportunities for sportswear and athleisure growth.
