Financial insights for the sporting goods industry
We cover the latest financial results and stock market updates from the sports business
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News briefsKKR continues to invest in sports, report says
The American investment giant is negotiating to acquire Global Sport Group, which holds stakes in sporting properties across Europe, Sky News reports.
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ArticleAdidas hits record revenue, launches buyback
The sportswear giant posted double-digit growth across all markets and channels.
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ArticleAmer Sports redeems $80m in debt
The sporting goods group will pay down debt at a premium while announcing its Q4 earnings date for Feb. 24.
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ArticleGerman Bundesliga hits revenue record
Professional football in Germany posted record revenues of more than six billion euros for the first time, with profitability improving across both divisions.
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ArticleLululemon lifts fiscal 2025 outlook on holiday strength
Lululemon Athletica expects fiscal fourth quarter 2025 results at the high end of guidance following strong holiday sales, even as CEO Calvin McDonald prepares to step down Jan. 31.
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ArticleStrava files for IPO as fitness app capitalizes on growth
San Francisco-based fitness platform Strava has confidentially filed for an IPO that could value the 150-million-user company at over $2.2bn.
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AnalysisActivist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
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ArticleBank of America downgrades Adidas amid growth concerns
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
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ArticleTim Cook doubles Nike stake amid turnaround efforts
Apple CEO Tim Cook purchased nearly $3 million in Nike stock, doubling his stake as the sportswear giant navigates a challenging turnaround strategy.
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News briefsPUMA secures €608m in fresh financing
Sports brand PUMA SE has secured over €600 million in new financing to enhance liquidity and support its long-term funding strategy.
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News briefsNike revenue beats expectations but margin pressure worries investors
Mixed results: Nike outperformed on revenue yet margins declined sharply, prompting investor caution.
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News briefsMoody’s downgrades Under Armour to B1
Moody’s lowered Under Armour’s rating to B1, citing slow turnaround progress and macro headwinds, while upgrading liquidity to SGL-2
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News briefsMarquee Brands acquires Stance
Marquee Brands acquires Stance, expanding into performance essentials and opening new opportunities for sportswear and athleisure growth.
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
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ArticleProfit slumps: Columbia struggles with US weakness and costs
Share price almost halved, earnings slumped: Columbia Sportswear struggles with high costs and weak US business.
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ArticlePuma Q3 2025 sales down 10%; Hoeld wants to return Puma to top three global sports brands
Puma’s Q3 sales drop 10 percent. The new CEO plans to focus on DTC growth, storytelling and 4 core categories.
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ArticleVF Corporation exceeds Q2 FY26 expectations with strong core brands
The US clothing group is making noticeable progress in its restructuring. Strong outdoor brands and cost discipline are providing tailwinds, but price pressure and consumer reluctance remain stumbling blocks. The priority now is to secure profitability and further reduce debt.
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ArticleTopsports sales dip amid slower store traffic
Topsports’ H1 sales slipped 6% and net income fell 10% as weaker store traffic offset solid online demand.
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News briefsXtep posts low-single-digit Q3 growth for core brand; Saucony exceeds 20% in China
Xtep posts modest Q3 growth for main brand while Saucony China jumps over 20%, underscoring premium vs. mass-market divergence.
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Article361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce
The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.
