Björn Borg’s sales are down but own e-commerce posts strong growth

Group net sales from Swedish firm Björn Borg amounted to 161.5 million Swedish kronor (€15.2 million) in the quarter ended June 30, a decrease of 0.8 percent compared to the second quarter of last year. Adjusted for currency effects, revenues decreased by 4.2 percent. The sales decline was mainly attributed ...