For the third quarter ended March 31, Manchester United’s commercial revenues were flat at £69.6 million (€81.6 million). Retail, merchandising, apparel and product licensing were also flat at £28.9 million (€33.9 million), attributable to the Adidas expansion, which was partially offset by lower megastore sales due to nine fewer games at Old Trafford.
Matchday sales for the quarter decreased 41 percent to £29.6 million (€34.7 million). Record sales of the Adidas Stone Roses product line, the largest-ever non-kit launch day, also contributed to the top line. Sponsorship revenues decreased 1 percent to £40.7 million (€47.7 million) in the quarter. Overall, the red ink deepened to a loss of £71.5m (€83.8 million) on 20% lower revenues of £136.7m (€160.3 million). Meanwhile, a new e-commerce platform will be launched in September, and a new home kit featuring new sponsor Snapdragon was launched earlier this month.
