Deporvillage appears to have returned to double-digit growth in revenues and has accordingly raised its revenue forecast for the current year from €163 to €170 million, according to Modaes and Palco23. Should the crystal ball prove accurate, the retailer will surpass the record year of 2021 with its late-Covid euphoria. The year-on-year increase back then amounted to 35 percent – this after the 100 percent increase of 2020. Things calmed down in 2022 with a year-on-year decline of 5 percent. Part of the current year’s renewal has to do with a shift in strategy.
Deporvillage has shed its skin as a pure online player since the heady days of Covid, opting to establish physical stores in its two primary markets: Madrid and Granada. These opened respectively in April and September of this year, and a third is planned for Catalonia. Deporvillage has not yet decided how many stores to open, according to co-CEO Amparo Cuerda, who spoke with Modaes.
The retailer does almost all of its business in merchandise from third-party brands, but it does have brands of its own. Imperfect, Finisseur and Reld bring in 3 percent of all revenues.
Last year Deporvillage shifted its headquarters to Sant Fruitós de Bages, in Barcelona, where premises of 2,600 square meters should, according to Cuerda, meet its needs for the next three years.
Back in July, as we reported, JD Sports got hold of the entirety of Iberian Sports Retail Group, which owns 98 percent of Deporvillage.
