All Helly Hansen articles – Page 2
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News briefs
Helly Hansen down by 1% in Q3
Sales of Helly Hansen, the Norwegian outdoor apparel and workwear brand acquired by Canadian Tire in 2018, saw its sales decrease by 3 percent to 155.4 million Canadian dollars (€101.1m-€119.2m) in the third quarter, but this was a strong sequential improvement after the 21 percent decline in the second quarter. ...
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Article
Helly Hansen personalizes online customer experiences, signs major sponsorship deal
Helly Hansen has reported an important sponsorship contract that will make it the clothing supplier of the Norwegian Ski Association’s national alpine ski team. The deal will take effect from the 2022/23 season and will last for eight years. It was a logical choice for the 140-year-old Norwegian company to ...
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News briefs
Helly Hansen overhauls its IT
Helly Hansen is overhauling its computer system to smooth operations, cut costs and come into compliance with regulations in various countries. The Norwegian sports apparel and gear producer is stringing together the Infor M3 enterprise resource platform (ERP), the Salesforce customer resource management (CRM) platform, the Front Systems point-of-sale system, ...
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News briefs
Currency headwinds weigh on Helly Hansen’s results
Helly Hansen’s revenues for the second quarter fell by 21.0 percent to 68.9 million Canadian dollars (€44.1m-$52.1m), weighed down by store closures and foreign-currency headwinds. In constant currencies, they were down by 12.6 percent. Most wholesale customers were closed across the globe in the quarter, as were distribution centers and ...
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News briefs
Helly Hansen becomes official apparel sponsor of The Ocean Race
Helly Hansen has become the official clothing supplier of The Ocean Race. The 140-year-old Norwegian brand has been the apparel sponsor for teams competing in the race from its beginnings, in 1973. One of these was the Norwegian team itself, which made its debut in 1981. Another was the Ericsson ...
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News briefs
Flat sales at Helly Hansen
Canadian Tire Corp. reports that Helly Hansen booked a 7.3 percent sales decline in the first quarter ended on March 28, largely due to the sharp decline of the Norwegian kroner against the U.S. dollar, which led to a foreign currency loss of $7.0 million for the Canadian group. In ...
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