Chinese running, kids and basketball specialist 361 Degrees reported solid third-quarter growth across its retail and digital channels, driven by innovation, product launches, and a new AI-focused partnership with Standard Robots.
Chinese performance and lifestyle brand 361 Degrees continued its strong momentum in the third quarter of 2025, posting approximately 10 percent year-over-year growth in both its core brand and 361° Kids retail sales, according to a filing with the Hong Kong Stock Exchange.
The company’s e-commerce segment performed even better, with sales climbing around 20 percent compared to the same period last year. The brand attributed these gains to a combination of product innovation, professional sponsorships, and expanding collaboration initiatives.
Flying Flame Running shoes as a product highlight for 361 Degrees
Among this quarter’s product highlights were the Flying Flame 4.5 and the ninth-generation Rain-block running shoes, both designed to enhance comfort and durability for runners. The latter introduced the brand’s new Dynamic Waterproofing System (DWS) – a feature designed to improve performance in wet conditions.
In parallel, 361 Degrees announced a strategic partnership with Standard Robots (Wuxi) to integrate AI and robotics technology into its product development and operations. The collaboration, formalized through its subsidiary 361 (Xiamen) Sports Technology, focuses on smart materials, wearable robotics, and intelligent retail systems – signaling the company’s ambition to accelerate innovation across its product and retail ecosystem.
While most of the company’s growth continues to stem from the domestic Chinese market, the brand’s AI-driven initiatives and focus on performance running position it for further international expansion. The company remains one of the leading Chinese sportswear manufacturers, alongside Anta and Li Ning.
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