The transaction, announced today, is expected to close in summer 2026 subject to regulatory approvals. Financial terms were not disclosed.

Golden Goose Group S.p.A., the Italian luxury sneaker brand known for its “perfectly imperfect” artisanal designs, has agreed to sell a majority stake to HSG, a global investment firm headquartered in China. Singapore-based Temasek and its subsidiary True Light Capital will join as minority investors, while Permira and other existing shareholders will retain minority positions.

Golden Goose has grown rapidly in recent years, with revenues climbing from €266 million in 2020 to €655 million in 2024. In the first nine months of 2025, the brand posted double-digit growth, driven by a 21% increase in direct-to-consumer sales and an expanded retail network of 227 stores worldwide.

The new investment will support Golden Goose’s international expansion while preserving its Made-in-Italy heritage. CEO Silvio Campara will continue to lead the company, and industry veteran Marco Bizzarri will become Non-Executive Chairman. HSG brings experience from investments in consumer and tech brands, while Temasek adds a strong track record in global luxury.

The deal underscores investor confidence in Golden Goose’s positioning at the intersection of luxury, lifestyle, and sportswear—a segment increasingly attractive to younger consumers worldwide.

About HSG

HSG, formerly Sequoia Capital China, is a global investment firm managing over USD 55 billion (€52 bn) in assets. Founded in 2005, it has backed more than 1,600 companies across consumer, technology, and healthcare sectors, with over 160 listings and 140 unicorns to date. HSG partners with founders and management teams to build enduring businesses with global reach.

Go deeper

 

Topics