All ICIW articles
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ArticleICIW sales exceed SEK 360 million and EBIT increases by 60%
A clear community focus, and successful international expansion, are some important keys, the companys CEO said.
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ArticleAim’n hits SEK 500m in 2025 as it moves away from influencer marketing
Sweden’s Aim’n sees 30% growth in 2025 after dropping influencer campaigns, streamlining operations, and expanding via marketplaces and own retail.
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ArticleSwedish ICIW grew 20% in 2024, aims for more European markets
Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.
