Brands

Swedish ICIW grew 20% in 2024, aims for more European markets

By 2025-05-23T07:24:00

iciw anders

Source: ICIW

Swedish gym brand ICIW (short for I Can I Will) started in 2012. Today it is established in several of Sweden’s largest gym chains and is available in over 300 stores across the Nordic region and Europe, at sports giants such as Stadium, Intersport, and etailer Zalando.

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