In presenting Nike's spring/summer 2015 women's collection in New York, accompanied by 27 top athletes, Mark Parker, chief executive of the group, said that it expects to raise its annual revenues from women-specific products by $2 billion to $7 billion in the next three years. “Sport and fitness are powering a new lifestyle shift for women around the world,” said Parker, arguing that the Swoosh is in a good position to take advantage of the new dynamics with its product innovation and with its relationship with its “digital community” of 65 million women. The Nike+ Training Club app for women has been downloaded 16 million times and nine million women have downloaded the Nike+ Running app. We wonder how many other companies in the sporting goods sector are making the right moves - online and offline - to capitalize on the new women's momentum. We recommend that you order a copy of our new “Women & Sports” report from Germany or ask for a free Executive Summary.

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