All In-Store articles
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News briefsSATISFY as a store, but not a running store
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
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ArticleSkims makes store debut in Spain, at El Corte Inglés
Kim Kardashian’s shapewear brand Skims has entered Spain through El Corte Inglés, adding to a rapid international retail rollout that includes new flagships in London, Dubai and Hong Kong as CEO Jens Grede targets more than 100 stores by the end of 2027.
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ArticleEl Corte Inglés is serving sneakerheads in Madrid
Spanish department store El Corte Inglés has opened a dedicated sneaker and urban fashion destination at its flagship Madrid Preciados-Callao location, stocking exclusive drops from Nike, Adidas, New Balance and over a dozen other major brands.
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ArticleFoot Locker to open new kind of neighborhood store in LA
Foot Locker opens a community-oriented store in LA’s Crenshaw on Aug. 22, co-developed with Nike, Jordan Brand and Converse, highlighting shifts at both Nike and Foot Locker under Dick’s Sporting Goods.
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ArticleIntersport opens in Portugal
Intersport has entered its 41st country as Intersport France opens a flagship-format store in Felgueiras, Portugal, anchoring a new Iberian subsidiary that combines the Portuguese debut with roughly 30 inherited Spanish stores.
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ArticleRunning brands bet on Europe to win the DTC race
On, HOKA and New Balance lead a wider field, including Asics and Saucony, investing in Europe’s community-led retail boom.
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ArticleFabletics plans retail expansion, at home and abroad
Fabletics has crossed the billion-dollar revenue threshold and is now targeting aggressive store growth in the US and abroad, with new markets including India, the UAE and deeper penetration across Latin America.
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News briefsFrasers opens combined retail and fitness format in Dublin
Sports Direct and Everlast Gyms+ have opened the first integrated Frasers Group flagship outside the UK.
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News briefsJohn Lewis bets on sports and wellness as category
John Lewis launches Sports and Wellness departments at four UK locations as part of an £800 million transformation.
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ArticleOn expands retail in California and Brazil
On’s simultaneous California and Brazil openings show density and market entry running in parallel.
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ArticleDecathlon borrows a page from Aldi for its stores
Sports giant rolls out a discount-style middle aisle to lure price-conscious shoppers this summer.
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ArticleSprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
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News briefsadidas and Lululemon on stores and loyalty
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
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ArticleGolden Goose opens biggest APAC store in Beijing
Italian sneaker brand Golden Goose has opened its largest Asia-Pacific store in Beijing – a 475sqm experience flagship as HSG moves to unlock the brand’s China potential.
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News briefsOn opens first store in Boston
On’s 15th US store opened five days ahead of today’s Boston Marathon, marking an accelerating push into premium direct-to-consumer retail.
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News briefsSpain regulator probes Decathlon-Intersport deal
Spain’s competition authority moves to phase 2 review, saying Decathlon’s remedies fail to address market concentration risk in Tenerife.
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ArticleNike’s Berlin comeback draws a crowd
The scavenger hunt needed police. The store needed a rethink. Nike’s Berlin relaunch delivered both.
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News briefsStadium unveils new store concept in Täby, Sweden
The Täby opening marks the start of a store network overhaul for the Swedish sporting goods chain, with a new format built around Football experience, expanded footwear services and a revamped visual identity.
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ArticlePuma deploys AI concierge at Las Vegas store
The German sportswear brand is piloting a multilingual Nvidia-powered assistant at its US flagship, with plans to scale across its DTC network.
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ArticleSwedish gym brand ICIW enters Belgium with studio deal
The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner.
