Joma has announced a global online marketing campaign to congratulate its best tennis players of the year. At the end of the tennis season, the brand said it wanted to thank its sponsored tennis players for the results they achieved during the season. The campaign targets an audience aged between 25 and 40 in Spain, France, England, Germany and Italy, reaching this audience through online ads in the main media outlets of these countries. The company estimates this campaign can reach an audience of around 50 million people, adding to around 15 million Joma followers on Facebook in the countries. Joma tennis players obtained remarkable results in 2017. Pablo Carreño reached the semifinals of the U.S. Open and is now in the Top Ten of the ATP (Association of Tennis Professionals) ranking. Carreño also triumphed in two tournaments, one in Estoril and the other in Rio de Janeiro. Albert Ramos reached the finals at the Monte Carlo Masters and Brazil Open. Marcel Granollers and Ivan Dodig reached the finals in Basel and Rotterdam in the doubles.

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