All K-Swiss articles

  • News briefs

    K-Swiss teams up with YG on “Disco” sneaker


    K-Swiss has collaborated with YG on a new co-designed sneaker collection at the intersection of the sneaker culture and hip-hop. The K-Swiss Classic LX, one of the brand’s most enduring silhouettes, has been reimagined in a glittering silver motif. The shoe is called “Disco”. K-Swiss’ 50-year-old silhouette retains the brand’s ...

  • News briefs

    ​K-Swiss with new VP marketing and e-commerce for the Americas


    K-Swiss , owned by Chinese Xtep International Holdings Ltd , has appointed Kate Minner as its new vice president of marketing and e-commerce for the Americas region. She will oversee day-to-day operations across all areas, including the company’s DTC platform, which focuses on growing the brand’s wholesale portfolio ...

  • News briefs

    New international brand president for K-Swiss


    K-Swiss has promoted Dave Grange to the position of international brand president, replacing Barney Waters who is leaving the company after 12 years to lead an unnamed brand of eyewear. Grange was most recently vice president of sales in charge of the Americas for K-Swiss and Palladium , ...

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    Xtep issues bonds to relaunch K-Swiss and Palladium


    Xtep International of China is selling two tranches of convertible bonds to entities controlled by Hillhouse Capital to finance an international relaunch of the K-Swiss and Palladium brands, which it took over from E-Land Footwear in 2019. Hillhouse, which is controlled by the Chinese billionaire ...

  • News briefs

    K-Swiss partners with Venus Williams


    K-Swiss has signed an endorsement deal with Venus Williams . The tennis star is appearing in the brand’s “ Club K-Swiss ” marketing campaign to support a limited-edition collection of apparel with her own apparel brand, EleVen by Venus Williams . Items include the School Pride Varsity Sweater , ...