All LaLiga articles
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News briefsWalmart betting on football in the US
Walmart has signed on with LaLiga to become the first Presenting Partner for the forthcoming US editions of ElClásico.
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News briefsCrypto company Kraken and Atlético de Madrid sign sponsorship deal
Crypto platform Kraken is sponsoring La Liga club Atlético Madrid for the 2024/25 season.
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ArticleLaLiga launches online store with Fanatics
Spain’s LaLiga has announced its first-ever official online store with digital sports platform and licensed sports merchandise giant Fanatics, as part of a wide-reaching omnichannel retail and production partnership. The official LaLigaStore will launch globally this summer, ahead of the start of the new football season. Fans will be able ...
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ArticleFanatics inks new deals with UEFA and ICC
Sports merchandise giant Fanatics has signed deals with UEFA and the International Cricket Council (ICC). UEFA and Fanatics have announced a long-term e-commerce, event retail and licensing deal, which the football governing body has described as “one of the most comprehensive sports merchandising partnerships in European football.” The national team ...
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News briefs
JD Sports signs its first sponsorship deal in Spanish football
Spanish football club Real Valladolid has announced JD Sports as a new official sponsor. The contract, the value of which was not disclosed, runs until 2024. Under the terms of the deal, Real Valladolid will have JD Sports’ logo on the left sleeve of the shirts of all the teams ...
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News briefsEA Sports replaces Santander as title sponsor of LaLiga from 2023/24
Electronic Arts (EA), the global specialist in digital interactive entertainment, and LaLiga have announced that they have entered into a multi-year partnership agreement. Starting in the 2023/24 season and for five seasons, the partnership will include title naming rights for all LaLiga competitions, as well as a complete rebrand of ...
