Latest Developments Adidas – Page 10
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ArticleCoronavirus depresses Adidas’ and others’ sales in China
COVID-19 or the novel cronavirus, as the virus is now named, has already infected more than 79,000 people in 30 countries around the world, according to the World Health Organization, but it remains largely concentrated in China. While it has been expanding at a slower rate recently in the country, ...
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ArticleThe green bona fides of Adidas
This year, for the first time, more than half of the polyester in Adidas products will derive from recycled plastic waste. If things stay on track, moreover, by 2024 Adidas will be using recycled polyester exclusively whenever it is applicable. Adidas has been working on a number of other sustainability ...
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ArticleAdidas launches a skiwear line
Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snow sports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas ...
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ArticleNike and Adidas trigger distinct emotions
In an interesting exercise, CMDsport has pitted the top two sports brands against each other in a survey of 5,491 Spaniards who read its publications. At stake were the “emotions” that these brands inspire. The Spanish trade paper developed a list of 34 such emotions or perceptions and asked participants ...
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Adidas moves Speedfactory technology to Asia
By the end of this year, Adidas will be transferring the robotic Speedfactory technology that it has developed in cooperation with Oechsler to two of its Asian footwear suppliers to help increase the flexibility of the design and production process. With production times substantially cut there, Adidas says it will ...
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Adidas partners with the Space Station
Adidas has announced a multi-year partnership with the International Space Station (ISS), the space laboratory managed by the U.S. Center for the Advancement of Science in Space (Casis). The partnership will explore breakthroughs to improve the future design and engineering of sporting products on and off Earth. For to station’s ...
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Russian football flips out over a flipped flag
The Russian Football Union (RFU) is criticizing Adidas for supplying poor-quality football clothing, according to a Russian newspaper, Sport Express, which says that the Russian national football team refused to play against Belgium and San Marino in November in the new kit designed and supplied by the company. Most players ...
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Nike stops with Amazon’s marketplace
A few days after the appointment of a new chief executive, John Donahoe, who previously ran eBay, the Swoosh announced that it will stop a pilot program, initiated in 2017, to sell selected products on the Amazon Retail marketplace. Nike justified the move with its “focus on elevating consumer experience ...
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Adidas speeds up
In line with the management's forecast, the Adidas Group accelerated on the sales front in the third quarter, posting a currency-neutral sales increase of 6 percent, compared with year-on-year increases of 4 percent in the first and second quarter, and the progress is expected to continue in the fourth quarter. ...
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Adidas opens a digital flagship in London
Adidas has opened a new flagship store, which it calls Adidas LDN, covering 27,000 square feet on four levels on Oxford Street in London, opposite the main department store of Selfridges. The site offers a unique, immersive customer experience. According to the company, it is the most digital Adidas store ...
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New top executives for three major sports companies
Almost simultaneously, Nike, Adidas and Under Armour announced changes in their top management shortly after we published our last issue, underlining the rapid transformation that the highly concentrated athletic footwear market is undergoing.
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Adidas maintains its guidance but warns about a global crisis
Commenting on the Adidas Group's latest results just after a much-criticized, temporary drop in the value of the yuan renmimbi, the company's chief executive, Kasper Rorsted, warned last Thursday that “everybody will lose” if the trade dispute between the U.S. and China escalates into a currency war, as it will ...
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Intersport works with Amazon and SportMarken24 in Germany
Intersport Germany continues to expand the range of omni-channel services for its retail members. Most recently, the German-based retail cooperative opened new channels for targeted sales on third-party platforms.In addition to its own online platform, intersport.de, which operates out of its headquarters in Heilbronn, the company is now offering to ...
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Adidas and Sportmaster join forces on the Russian market
Confirming our previous report on the subject, Adidas and the biggest Russian sports retailer announced that they had signed a new partnership agreement in a joint statement on July 23. For many years, Adidas had refused to sell it products to Sportmaster, focusing instead on its own large network of ...
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Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
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Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Adidas loses a court fight over its Three Stripes
The General Court of the European Union decided today to uphold a previous decision made by the European Intellectual Property Office (Euipo) that nullified a three-stripe trademark that Adidas had registered in 2014 for clothing, footwear and headgear. The news led to a drop of more than 2 percent in ...
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Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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Adidas’ margins climb further, European sales lag behind
The Adidas Group continued to emphasize profit margins in the first quarter of 2018. Its net earnings from continuing operations went up by 16.5 percent to €631 million, and earnings per share actually leaped by 19 percent as the company continued its share buy-back program. Sales increased by only 6.1 ...
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Adidas extends its contract with Real Madrid, paying dearly
Adidas and Real Madrid have agreed on a new contract that extends their partnership for eight more years, through June 2028. The parties have agreed not to disclose the value of the deal. According to various sources, it is worth between €100 million and €120 million a year, but Adidas ...
