Latest Developments Adidas – Page 10
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ArticleAdidas reins in FY expectations as Q1 sales dip, China struggles
Adidas cut its expectations for gross and operating margins for the full year and projected that sales and net profit would come in at the lower end of guidance after sales dipped in the first quarter and as it continues to struggle in China, where new Covid-19 lockdowns have worsened ...
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ArticleObituary: Peter Moore
Peter Moore, who shaped Nike’s and Adidas’ product design in the 1980s and 1990s, passed away on April 29 at the age of 78. After working freelance as a design consultant for Nike since 1977, Moore joined Nike in 1983 as its first creative director, working with Bruce Kilgore to ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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ArticleOrtholite hires chief brand officer
Source: Ortholite Kristin Kohler Burrows U.S. insole specialist OrthoLite has hired Kristin Kohler Burrows as its new chief brand officer, a newly created position. Burrows joins the OrthoLite and Cirql teams with experience at footwear brands including Converse, Keds, Adidas, Fila and G.H. Bass, and was most ...
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ArticleNike remains the world’s most valuable apparel brand
Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.
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ArticleAnalysis: Sporting Goods Industry stocks fell more than 16% in Q1 2022
According to SGI Europe’s quarterly study of selected public sporting goods industry stocks, their average share price fell by 16.25 percent on a sequential basis in the first quarter of 2022, in contrast with the performance of some major stock indexes during the same period. The Standard & Poor’s 500 ...
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ArticleYearly cross-border e-commerce ranking sees DTC sales on the rise
Cross-Border Europe (CBCommerce), a platform promoting cross-border online commerce in Europe, published its yearly Top 500 Cross-Border Retail Europe study on the 500 strongest European players in cross-border e-commerce for the fourth time. Cross-border online commerce (excluding the travel segment) generated total sales of €171.2 billion in the EU in ...
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ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
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ArticleRussian footwear market faces a crisis
The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...
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ArticleAdidas sees sales continuing to fall in Q1 but is optimistic for the year
Adidas is projecting that its sales would decline by a mid-single-digit rate in the first quarter of 2022 as continued supply shortages due to Covid-19 lockdowns in Vietnam late last year are seen shaving some €600 million of its top line during the period. They already shaved €400 million from ...
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ArticleAdidas completes divestiture of Reebok; launches new share buyback program
Adidas has formally completed the divestment of Reebok to Authentic Brands Group (ABG) on Feb. 28, 2022. On a transitional basis, the company announced that it would continue to operate the business on behalf of ABG in several markets. Subsequently, the Reebok business will be fully transferred to ABG’s operating ...
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ArticleAdidas campaign #SupportIsEverything continues to make headlines
The Adidas advertising campaign with bare breasts on large-scale posters to launch the brand’s new sports bra collection has led to lively discussions on social networks. Now Adidas-UK complemented the #SupportIsEverything campaign with another extraordinary measure. In London, the brand placed eight red, blue and green statues ...
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ArticleAdidas extends two board mandates amid five-year growth strategy
Adidas will continue to be led by its proven six-member executive team, which will jointly pursue the five-year “Own the Game” strategy launched in 2020. The company, based in Herzogenaurach near Nuremberg, announced on Thursday that the contracts of Roland Auschel and Brian Grevy were extended. Auschel, who is responsible ...
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Adidas and Decathlon encourage shoe recycling to help women practice sports
Adidas and Decathlon have decided to jointly organize and finance a program intended to promote sustainability and women’s sports in France at the same time. In a first step, Decathlon has started offering customers at its 330 stores in France to drop off 25,000 used sports shoes by any brand, ...
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Adidas has two other regional clusters in Europe
In addition to its creation of a ‘cluster’ for Southern Europe, which we reported about yesterday, Adidas has established similar regional clusters for Northern and Central Europe in the past few months. Cluster North is headed up by Kathryn Swarbick and includes the U.K., Ireland, the Benelux countries, Denmark, Norway, ...
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ArticleAdidas creates a new digital hub in Spain, while regionalizing Southern Europe
Adidas is creating a new international technological hub at its Spanish head office in Zaragoza to collect and process data for the development of its omni-channel operations on a wide scale and for other IT-related engineering capabilities, said a spokesman for the company, confirming a report in CMDsport. The number ...
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StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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ArticleMojo Vision partners with sports apps
Mojo Vision, a provider of smart contact lenses based in California, has established partnerships with five connected-fitness platforms: Adidas Running, the German sportswear company’s digital-tracking division; Trailforks, a trail-mapping service for cyclists and hikers; Wearable X, provider of smart haptic fitness apparel; Slopes, an iOS, Android and Apple Watch app ...
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ArticleAdidas releases its first NFT collection
As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...
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Adidas moves into the metaverse, and Ethereum
About two weeks after establishing partnerships with the cryptocurrency exchange Coinbase and the networked-gaming platform The Sandbox, Adidas has announced by tweet three new partners in its foray into the so-called metaverse. One is Bored Ape Yacht Club (BAYC), a collection of about 10,000 Bored Ape non-fungible tokens (NFTs) on ...
