Latest Developments Adidas – Page 3
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ArticleAdidas and Bundesliga back in official matchball partnership
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
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ArticleYue Yuen reports improved FY results on manufacturing rebound
The globe’s largest manufacturer of footwear posted a 47 percent increase in FY24 Ebit to $572.1 million versus $390.2 million for the 12 months ended Dec. 31.
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ArticleOutlook – How Adidas seeks to become a healthy company again
“Making things simpler is the most difficult task we have,” says CEO Bjørn Gulden, but that is not the only challenge Adidas faces.
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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ArticleFoot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25
The group will do another 300 store refreshes (following 400 in 2024) and 80 additional “Reimagined” doors.
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ArticleAdidas adopts cautious view on FY25; turns Q4 operating profit
Adidas is forecasting an annual operating profit increase of 27-35 percent in 2025.
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ArticleAdidas to sponsor Kings League
The seven-a-side league is starting to get attention from major brands.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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ArticleSport 2000 reports steady growth despite market challenges in 2024
Specialists and the running category drove growth for the retailer alliance Sport 2000 in 2024.
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ArticleBetter and better sales at All for Padel
All for Padel, license holder for Adidas padel products, has now twice increased its revenue forecasts for full-year 2024, according to CMDsport.
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ArticleAdidas to streamline business, cut HQ positions
Just after Adidas reported better-than-forecast preliminary results for Q4 that included 19 percent sales growth, the company confirmed that there will be layoffs at the company’s headquarters.
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ArticleTrump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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ArticlePreliminary 2024 report from Adidas shows double-digit growth to €23.7bn
Adidas reported “better-than-expected” fourth-quarter results, which rose 24 percent in euros to €5,965 million from €4,812 million.
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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ArticleAdidas releases its first physical shoe out the metaverse
A version of the Ultraboost 5 has roots in an app that gamifies exercise.
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ArticleBook chronicling the sporting goods industry is out now
Eugenio Di Maria’s comprehensive new book explores the evolution of the global sporting goods and outdoor industries. It provides insights for decision-makers.
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ArticleKey Q3 developments lead Foot Locker to lower FY guidance
Foot Locker’s operating income fell 74% to $12 million in Q3. Total sales declined 1.4% to $1.96 billion.
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ArticleRussian sporting goods market is flooded with fakes
The share of counterfeit fake products on the Russian market has expanded since 2022. This is SGI Europes staff member Vlad Vorotnikov reporting.
