Latest Developments Under Armour
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ArticleUnder Armour breaks with Stephen Curry
Under Armour and NBA star Stephen Curry have agreed to separate, with the Curry Brand becoming independent as UA refocuses on its core business.
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ArticleAnnual forecast raised: On Holding achieves another record quarter
Swiss brand On Holding has posted record €825m sales for Q3 FY25, up 25 percent year-on-year, far outpacing rivals like Adidas and Puma in growth momentum.
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ArticleUnder Armour gains ground in Q2 and hopes for sustainable turnaround
Under Armour has exceeded its own forecast in Q2 FY26. Initial signs from North America raise hopes of a turnaround.
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ArticleUnder Armour names new CFO
Under Armour has named Reza Taleghani CFO, to succeed David Bergman, who departs after two decades. The transition takes effect in February 2026.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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ArticleUN declaration recognises physical activity as core health intervention
UN recognises physical activity as a core health intervention. WFSGI and leading brands call for urgent action to address the global inactivity crisis.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleMixed quarter for Under Armour with gains in Europe and US decline
Under Armour posts higher margins and nearly 10 percent growth in Europe, but sales in the US decline.
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ArticleA look at US retail and retailers
A survey ranks the ten best retailers and best apparel retailers in the US.
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ArticleStarvie joins the GSIC
Global Sports Innovation Center (GSIC), a non-profit founded in 2015, has a new member in Spanish Starvie.
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ArticleWhy sports brands are investing in critical infrastructure
Sports infrastructure is not only a foundation of physical activity, health equity and community, but the future of the sports industry itself.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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ArticleAmid ongoing challenges, Under Armour is working to reshape business
The group now focusing on elevated products, storytelling, better distribution, and a refined operating model.
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ArticleVulcabras’ Q1 results bolstered by athletic footwear
The Brazilian footwear group reported a 19.5 percent increase in Q1 net income to 106.1 million Brazilian reais (€16.5m).
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ArticleMoody’s lowers Under Armour’s rating
Moody’s expected a turnaround strategy to boost UA’s operating margin and earnings in 2026.
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ArticlePSG’s Hakimi to join Under Armour
Achraf Hakimi joins Under Armour’s expanding list of talented young football athletes across EMEA.
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ArticleA league of its own: Is Unrivaled the future of women’s sports?
We explore the changes and opportunities of the new women’s basketball league.
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ArticleUnder Armour’s operating income in Q4 slipped by 81%
“We’re dedicated to strengthening our brand with the understanding that this journey is not a sprint, but a marathon that requires resilience and thoughtful strategy,” President Kevin Plank told analysts.
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ArticleSix years on, UA retells its ‘story’ to investors
Its founder back at the helm, the American “sports house” seeks to streamline operations and increase profit by bringing everything back to its logo and its story.
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ArticleUnder Armour’s turnaround strategy taking shape
With Kevin Plank in the lead Under Armour is gaining speed. In Q3 the company reports a 24 percent increase in Q2 operating income to $173.1 million from $139.5 million for the period ended Sep. 30.
