Latest News – Page 9
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ArticleAdidas raises FY forecast after better-than-expected Q2
Adidas continues to surf the wave of success of the Q1 report from May. The company’s sales rose 9 percent to €5.822 billion in Q2. The significantly smaller Yeezy business had a negative impact on the year-on-year result.
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ArticleUnder Armour’s Kevin Ross: “It’s about more than just the game”
Kevin Ross, SVP and EMEA Managing Director at Under Armour, discusses how the brand leverages sports for social impact, focusing on youth empowerment and community well-being. Discover how Under Armour’s initiatives and partnerships aim to prepare young athletes for success in life beyond sports.
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ArticleAddressing physical inactivity: Nike’s strategic approach to inspiring youth
In an exclusive interview, Nike’s Rosalyn Menon Kennedy reveals the company’s initiatives to promote an active lifestyle among youth.
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ArticleNike will aim to recapture mojo with innovation as it lowers FY25 outlook
Nike shares tumbled to their lowest level in 636 days to $82.66 in after-hours trading last evening after the company reported a 2 percent drop in Q4 revenues and flat sales in FY24 ended May 31. Ahead of the group’s earnings announcement, which included a downward revision to its FY25 ...
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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ArticleDawn of the connected ball
The video assistant referee (VAR) has been a part of professional football in some capacity since at least 2016, with trials going back years before, but it hit the big time at the FIFA World Cup in 2018. Now, six years later, an extended version of it has cost Belgium ...
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ArticleIntersport, Decathlon largest clothing retailers in France
Over the past 24 years, the sporting goods chains Intersport and Decathlon have become the leading retailers of clothing in France, overtaking hypermarkets, which used to control a combined 20 percent of the clothing market in 2000, according to the study Référenseigne Fashion carried out by Kantar, a group of ...
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ArticleUnder Armour to begin move to new HQ
Under Armour said it will start moving into its new global headquarters in November, the Baltimore Sun reports. By then, a first wave of employees will relocate from the current Tide Point headquarters to a signature, five-story building on the Baltimore Peninsula, which the company bought eight years ago for ...
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ArticleFoot Locker reaffirms FY outlook as ‘Lace Up’ strategy begins gaining traction
Higher average unit prices, less promotional pricing, and an improved pipeline of new products from key vendor partners in the months ahead, including Nike, has Foot Locker confident that it will meet its FY24 financial objectives. The group, celebrating its 50th anniversary this year and preparing to make a big ...
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ArticleVF Corp. fails to deliver yet again, stock tumbles nearly 12%
VF Corp. failed to exceed consensus estimates for quarterly sales and profit for a fourth consecutive quarter. The latest bad news for the parent of The North Face, Vans, Timberland and Dickies, among others, sent VF’s shares down 11.7 percent in after-market trading yesterday. The stock has fallen 34 percent ...
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ArticleRussian sporting goods market experiences surge in cross-border e-commerce
During the past year, the Russian sporting goods market saw a 16 percent rise in cross-border e-commerce, as customers are increasingly placing orders at foreign marketplaces, CDEK.Shopping, a Russian logistics company estimated. The company revealed that Russians purchase food additives and sporting goods in massive quantities to improve their performance ...
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ArticleGrupo SBF’s Ebitda up 14 percent in Q1
Grupo SBF continues to make progress on key financial metrics, ranging from further inventory reductions to cost cuts, helping to reduce its year-over-year leverage by 39 percent to 843.4 million Brazilian reais (€151.6m). In Q1, the Brazilian group improved its year-over-year Ebitda by 14 percent to R$234.0 million (€42.1m) ...
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ArticleUnder Armour’s latest reset will take many months to unfold
Six weeks after returning as CEO to the company he founded, Kevin Plank will lead a restructuring at Under Armour that will focus on a premium positioning of fewer products, less promotional pricing, a greater focus on its core men’s apparel business and an accelerated bring-to-market strategy for new offerings. ...
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ArticleCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
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ArticleAdidas sees strong Q1 metrics, better-than-expected results
Buoyed by improved results in many aspects of its business, from inventory level to gross margin, Adidas reported better-than-expected Q1 results. It said it was encouraged by the market progress that it is making despite a volatile and “not easy” overall marketplace. Operating income was €336 million, up from ...
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ArticleNike has a new rendition of “air”
Nike has come up with a third iteration of the “air” idea, this time with an AI twist. (We note in passing an obvious thing: that “AI” is two-thirds of “air.”) As Nike describes the proceedings, with this latest iteration – A.I.R., an acronym for ”athlete imagined revolution” – the ...
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ArticleGymshark names GM, bolstering executive team for omnichannel expansion
Gymshark has announced the appointment of Hannah Mercer to the newly established role of General Manager, wholesale and retail, marking another significant addition to its executive team. Mercer brings experience to the brand, having spent six years at Adidas, where she served as Global Vice President, overseeing the brand’s retail ...
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ArticleColumbia slightly lifts FY guidance
Columbia Sportswear continues to project a 2 to 4 percent annual sales decline to $3.35 to $3.42 billion for the full fiscal year. Still, it has raised its operating profit outlook from a prior forecast by a modest 1 percent to $259–$291 million. Annual gross margin is now forecast to ...
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ArticleSprandi poised for comeback in Russia
Sprandi, a once iconic brand in the Russian market, can reportedly resume sales in the country after almost two decades of absence. At the end of 2023, a local wholesale supplier, A Sport, obtained several certificates of conformity from a Russian technical regulator, allowing it to sell sporting shoes under ...
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ArticleMore trouble with uniforms for Nike
Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty. Steeplechaser Colleen Quigley has told Reuters that “they are absolutely ...
