LATEST – Page 233
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Sergio Tacchini is launching a special line of tennis clothing,...
Sergio Tacchini is launching a special line of tennis clothing, designed for the the sponsored athletes who will compete at Flushing Meadow from Aug. 28
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News briefs
11Teamsports, the German multi-channel retailer, has engaged Joshua Kimmich, a...
11Teamsports, the German multi-channel retailer, has engaged Joshua Kimmich, a member of the German national soccer team, for its new marketing campaign, which will be broadcasted via social media channels like Facebook, Instagram and YouTube. The slogan of the campaign, which is due to be launched at the end of ...
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Puma has signed up its first marquee-level basketball player, Terry...
Puma has signed up its first marquee-level basketball player, Terry Rozier of the Boston Celtics, as it gears up to launch its new range of basketball footwear in September, followed by a global rollout in 2019. Rozier announced on Twitter that he was leaving Nike for Puma, where he will ...
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Mitre will take the place of Nike as the supplier...
Mitre will take the place of Nike as the supplier of the official ball for the English Football Association for the next three years, starting with the 2018/19. The team sports brand owned by thePentland Group had already started in 2014 a four-year deal with the English Football League, supplying ...
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Netflix has taken an option on the movie rights for...
Netflix has taken an option on the movie rights for Phil Knight's autobiography, Shoe Dog. Nike's founder will work with Frank Marshall, a producer nominated for the Academy Awards, to put out the film. The script is being developed, but no timetable has been given for the release of the ...
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Macron has extended its sponsoring contract with the Budapest Honvéd...
Macron has extended its sponsoring contract with the Budapest Honvéd Football Club through the 2022/23 season
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Adidas took six of the top ten spots in a...
Adidas took six of the top ten spots in a recent ranking of world's most Instagrammed sneakers. Meanwhile, the survey found that 53 percent of the world's most Instagrammed sneakers were Nike models. The Adidas NMD, which took the top spot, was mentioned in 5.7 million posts, followed by the ...
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Article
Adidas challenges Rockport’s sale
A U.S. equity fund, Charlesbank Capital Partners, has emerged as the only bidder for most of the assets of the bankrupt Rockport Group, including its intellectual property rights for the Rockport, Aravon and Dunham brands, its sales operations in Europe and Asia and its other global wholesale and e-commerce businesses. ...
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Under Armour appoints regional managers
Under Armour has restructured its international management to appoint three regional directors and expand its head office for Asia-Pacific in Hong Kong, as part of the group's plans to drive its international sales.The changes widen the remit of Massimo Baratto, the former chief executive of the Oberalp Group, who joined ...
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Columbia keeps OutDry to itself
Columbia Sportswear, which acquired OutDry Technologies eight years ago, quietly decided to take no more orders for the waterproof-breathable membrane placed by any of its 50-plus external clients after May 15. The company will continue to use the special lamination technology only for the products of its own brands, including ...
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Lacoste has just launched a premium Olympic Heritage collection of...
Lacoste has just launched a premium Olympic Heritage collection of polo shirts, hats and other lifestyle garments and accessories in a dozen countries under an exclusive, three-year licensing deal with the Lausanne-based International Olympic Committee. The line features prominently the Olympic rings and other proprietary elements of the Olympic Games' ...
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Nike's Jordan brand has launched its first collaboration in the...
Nike's Jordan brand has launched its first collaboration in the women's segment through a capsule collection of two styles approved by Anna Wintour, the chief editor of Vogue in the U.S. Called AWOK, which stands for Anna Wintour Okay, it features a keychain that says, “Edited by Vogue.”
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New Balance has announced a collaboration with Paul Smith, the...
New Balance has announced a collaboration with Paul Smith, the British fashion designer, on a limited edition celebrating the 30th anniversary of the New Balance 576 trainer. The collection includes a men's trainer in black leather and a women's trainer in white leather. Both versions feature premium leather uppers and ...
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In collaboration with Polartec, Kjus launched a cooling polo shirt...
In collaboration with Polartec, Kjus launched a cooling polo shirt for golf this month. The Kjus Sami Polo is made with Polartec Delta, a fabric that incorporates recycled fibers and a sun protection screen. The four-way-stretch fabric combines recycled polyester, Tencel and elastane fibers. Kjus is part of LK International, a ...
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Daiwa celebrated its 60th birthday at the recent Efttex show...
Daiwa celebrated its 60th birthday at the recent Efttex show in Amsterdam by winning three first places for the Best New Product with its newest fishing reels. Other winners were Rapala VMC and R.L. Winston.
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Decathlon is recalling two foldable models of its own bicycles,...
Decathlon is recalling two foldable models of its own bicycles, the B'Fold 500 and the B'Fold 700, sold at its European stores between 2013 and 2016, due to serious risks of breakages
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Oakley has developed a line of cycling apparel that uses...
Oakley has developed a line of cycling apparel that uses graphene to dissipate body heat in collaboration with Directa Plus and Bioracer
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News briefs
Speedo USA, a division of PVH Corp., has announced that...
Speedo USA, a division of PVH Corp., has announced that Caeleb Dressel has joined Team Speedo USA. The deal marks Dressel's first endorsement since becoming a professional swimmer earlier this year. The American athlete is a two-time Olympic gold medalist and seven-time FINA World Championships gold medalist. According to Speedo's ...
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News briefs
Dwyane Wade has signed a lifetime contract with Li-Ning, the...
Dwyane Wade has signed a lifetime contract with Li-Ning, the Chinese brand which he has represented since 2012. The finalization of the deal coincided with the launch of his latest shoe, the “Way of Wade 7,” at an event in Beijing on July 18. Prior to Li-Ning, the three-time NBA ...
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News briefs
Asics has announced a sponsorship deal with Zhang Shuai, China's...
Asics has announced a sponsorship deal with Zhang Shuai, China's number one female tennis player. She is currently ranked as the 30th best female player in the world in singles by the Women's Tennis Association (WTA). Zhang made her debut as an Asics-sponsored athlete at the most recent Wimbledon tournament.
