LATEST – Page 243
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News briefs
Halti launched a new underwear collection for the international market...
Halti launched a new underwear collection for the international market at the recent Ispo show in Munich. The collection is mainly made in Europe with production partners in Lithuania and Latvia. Halti also showed its complete active lifestyle collection for the first time at Ispo, as well as a new ...
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News briefs
Decathlon is launching in France a new advertising campaign, the...
Decathlon is launching in France a new advertising campaign, the first in collaboration with Roosbeef!, its new agency for the country. The campaign is meant to highlight the joy that sport is capable of conveying, while encouraging people to engage in collective sporting activities. The campaign debuted exclusively on TF1, ...
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News briefs
Puma is the new official supplier of the Senegalese Football...
Puma is the new official supplier of the Senegalese Football Association, replacing Romai through a long-term partnership. It will start to outfit the Senegal national team, also known as the “Lions of Teranga,” next month, in connection with this year's Fifa World Cup in Russia. It will be the second ...
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News briefs
New Balance has announced the launch of “Fearlessly Independent Since...
New Balance has announced the launch of “Fearlessly Independent Since 1906,” a new global communication platform that is meant to reflect the brand's heritage and the company's commitment to non-conventional values. New Balance was founded in 1906 in Boston, Massachusetts. The campaign has been developed in partnership with VML, the ...
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News briefs
Roxy has launched a new global campaign entitled “Make Waves....
Roxy has launched a new global campaign entitled “Make Waves. Move Mountains,” which is meant to celebrate the empowerment of women in action sports and beyond. To help promote the message, the brand has tapped into well-known snow and surf athletes, including Stephanie Gilmore, Dara Howell, Torah Bright, and Lisa ...
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News briefs
Converse opened a hotel-inspired pop-up in a five-floor building in...
Converse opened a hotel-inspired pop-up in a five-floor building in London, in the heart of Shoreditch, on Feb. 16-17. The project, hosted at 155 New North Rd, Hoxton, celebrated in particular the brand's One Star trainers. The two-day “Converse One Star Hotel” featured exclusive One Star products from the spring ...
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News briefs
Le Coq Sportif has announced a collaboration with Renault F1,...
Le Coq Sportif has announced a collaboration with Renault F1, the French Formula 1 team, for the next three years. For this partnership, the sportswear brand has created a collection of about fifty products, including jackets, t-shirts, sweatshirts, caps and polos. Le Coq Sportif will equip Renault F1's drivers, Nico ...
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News briefs
Nidecker has announced new sponsorship contracts with Mike Basich, Tim...
Nidecker has announced new sponsorship contracts with Mike Basich, Tim Humphreys and Shin Biyajima. The three snowboarders will be riding Nidecker snowboards and boots exclusively, while continuing their partnership with Flow bindings, one of the boardsports brands owned and operated by the Nidecker Group.
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News briefs
Starting from the 2017/18 winter season, Halti is sponsoring the...
Starting from the 2017/18 winter season, Halti is sponsoring the Nordic Combined Team of Finland. Several athletes of the team participated in the Nordic combined skiing competitions at Pyeongchang. In time for the 2018 Winter Olympics in Pyeongchang, Halti also expanded its collaboration with the International Ski Federation (FIS). Starting ...
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News briefs
The SportScheck City Runs will have a name change as...
The SportScheck City Runs will have a name change as part of a format revamp. Now known as SportScheck Run 2018, the running series has also found a new partner in the shape of Under Armour, who will be the official outfitter for the events. Under the motto of “Runner's ...
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Short stops
New Balance is replacing Umbro as the sponsor of FC...
New Balance is replacing Umbro as the sponsor of FC Nantes, a French first-league football team
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Short stops
Wilson Soccer has extended its partnership with the NCAA as...
Wilson Soccer has extended its partnership with the NCAA as the official soccer ball for all levels of college play
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Short stops
TYR Sport has signed up Holly Lawrence, a former Ironman...
TYR Sport has signed up Holly Lawrence, a former Ironman world champion, to an endorsement deal
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Short stops
Fusalp has become the official supplier of Monaco's Olympic Committee,...
Fusalp has become the official supplier of Monaco's Olympic Committee, starting with the Winter Olympics in Korea
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Short stops
From 2019, Maloja will be the official suppliers of the...
From 2019, Maloja will be the official suppliers of the U.S. biathlon team, developing an exclusive design for the team
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Article
The last Dassler leaves the Adidas Group
Frank Dassler, general counsel and chief compliance officer at the Adidas Group, left the company at the end of January, although he will continue to advise the group and to represent it in international organizations.Dassler's appointment at the Adidas Group in 2004 raised some eyebrows since he is the grandson ...
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Article
Columbia Sportswear gains traction in Europe
Columbia Sportswear raised its sales by 19 percent in Europe, the Middle East and Africa (EMEA) to $83.5 million for the fourth quarter of 2017, up by 14 percent in constant currencies. It was the strongest regional increase in a better-than-expected quarter for the U.S. outdoor company, which ended the ...
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News briefs
Adidas is teaming up with Zound Industries International to sell...
Adidas is teaming up with Zound Industries International to sell headphones. The two companies have entered into a licensing agreement for audio products that will extend until 2024. They did not disclose the financial terms of the deal. Under the terms of the agreement, Zound will design, develop, manufacture and ...
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News briefs
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are...
Adidas and Eden Park, the French rugby-inspired ready-to-wear brand, are launching an exclusive capsule collection. The new line will comprise 17 items, for men and women, including clothes and a shoe named Predator Rugby, especially designed for the collection, featuring the Eden Park logo. Dan Carter, the rugby union player ...
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News briefs
Under Armour (UA) has unveiled a new footwear cushioning technology...
Under Armour (UA) has unveiled a new footwear cushioning technology called UA HOVR, which is said to return energy while protecting feet during workouts. The company said the new technology was inspired by the fact that every step a runner takes has an impact of 2-4 times their body weight. ...
