LATEST – Page 249
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News briefs
Henri Lloyd, best known for its sailing range, is launching...
Henri Lloyd, best known for its sailing range, is launching a new multi-activity section of sports apparel, for both men and women. The line will be called Henri Lloyd Sport, and will be launched in spring 2018. Some products in the range will feature odor control technology from Polygiene. Henri ...
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News briefs
Moncler has decided to eliminate its two top-of-the-range collections, which...
Moncler has decided to eliminate its two top-of-the-range collections, which it has been presenting at fashion shows. The two lines, Gamme Rouge and Gamme Bleu, were designed by Giambattista Valli and Thom Browne, who are going to stop working for Moncler to concentrate on on their own fashion collections.
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Nike's Jordan brand has signed a sponsorship agreement with the...
Nike's Jordan brand has signed a sponsorship agreement with the French Basketball Federation, taking the place of Adidas, at least until 2020. According to L'Equipe, the deal is rumored to be worth €2.2 million. Nike had already been the official supplier between 2001 and 2013.
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News briefs
After winning the German Brand Award 2017 this past summer,...
After winning the German Brand Award 2017 this past summer, Keller Sports also received the German Design Award 2018 in the category of “excellent communications web design.” The German multi-channel retailer based in Munich has a premium positioning in the market and offers a narrow selection of branded products online. It opened ...
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News briefs
W.L. Gore & Associates has signed up AKQA, an international...
W.L. Gore & Associates has signed up AKQA, an international communication agency that has worked with many global consumer brands such as Audi, Caterpillar and Levi's, to focus on a more holistic view of the Gore-Tex brand in future B2B and B2C brand positioning work. Gore says the new arrangement ...
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News briefs
Peter Schlickenrieder is the new brand ambassador for Suunto, the...
Peter Schlickenrieder is the new brand ambassador for Suunto, the sports instruments brand owned by the Amer Sports group. Schlickenrieder has already been brand ambassador for Salomon, which is part of the same group, since 2007. He started to promote Suunto's Spartan Ultra GPS watch for athletic and adventure multisport ...
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Short stops
Adidas signs a three-year sponsorship deal with the Derry City...
Adidas signs a three-year sponsorship deal with the Derry City football team in Northern Ireland
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Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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ATK Binding, the Italian producer of producer of bindings for...
ATK Binding, the Italian producer of producer of bindings for ski touring and free-ride skiing, is developing its website, adding a store locator, tutorial videos and other features
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Article
North America pulls Under Armour down
Revising its targets for the year downward, Under Armour announced a 5 percent overall sales decrease to $1,405 million and a drop of 9.1 percentage points to 4.4. percent in the operating margin for the third quarter. Sales increased at double-digit rates in every region except in North America, where ...
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Article
Under Armour may drop some categories
Under Armour is considering pulling out of product categories that have remained relatively marginal for the brand such as tennis, outdoor and fishing, according to The Wall Street Journal. The planned pullout from the tennis sector would be in contrast with the brand's sponsorship of Andy Murray, the third-ranked male ...
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Article
American retail tensions flatten Amer Sports’ sales
A rise in underlying sales of outdoor apparel helped Amer Sports to slightly raise the turnover of its outdoor division for the third quarter, but the group's sales were flattened by sluggishness in the American wholesale market, which led to declining sales in ball sports and a flat turnover in ...
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Article
Vans strides ahead
There were no signs of a slowdown in the third quarter for the Vans brand, which delivered a 26 percent sales increase in constant currencies and led the growth of the outdoor and action sports division at VF Corp.The performance encouraged VF to raise its forecast again for this full ...
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Article
Buoyant European demand for Columbia
Columbia Sportswear has met robust demand in Europe, the Middle East in Africa (EMEA) in the third quarter, with a regional sales increase of 15 percent in constant currencies.The increase has helped the U.S. outdoor company to report a sales increase of 1 percent to $747.4 million for the quarter. ...
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News briefs
Under Armour (UA) has unveiled its first-ever subscription service, ArmourBox....
Under Armour (UA) has unveiled its first-ever subscription service, ArmourBox. This service allows customers to get a mix of products shipped directly to their front door on a regular basis. Similar to other subscription services like Birchbox or Five Four, ArmourBox allows customers to try on the products and keep ...
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Lululemon and Under Armour have settled a legal dispute relating...
Lululemon and Under Armour have settled a legal dispute relating to patents on their sports bras, each agreeing to pay their own legal expenses
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News briefs
Bloomberg has unleashed a strong buzz in the industry with...
Bloomberg has unleashed a strong buzz in the industry with a report that Amazon is testing a new private label of apparel for running, yoga and other sports activities, made by factories that work for Lululemon and Under Armour. Observers feel that the initiative will affect lower-priced retailers like H&M ...
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News briefs
Asics has teamed up with Tayin Research & Development, a...
Asics has teamed up with Tayin Research & Development, a Taiwanese company, for the development of a new technique that is said to create personalized midsoles in just 15 seconds using microwave technology. The development is still in the testing phase but the sports brand said the use of microwave ...
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News briefs
Pharrel Williams, the international pop star, has put his name...
Pharrel Williams, the international pop star, has put his name on an exclusive version of Adidas' Hu NMD sneaker for Chanel. The model in black features the words Pharrell and Chanel. Williams, a longtime Adidas ambassador, also became a Chanel model at the Chanel Métiers d'Art show last December and ...
