LATEST – Page 261
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Puma is teaming up with Sophia Webster, the British accessories...
Puma is teaming up with Sophia Webster, the British accessories designer, for the development of a shoe model that will be released globally in September
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News briefs
New Balance has obtained an endorsement deal with Athletic Club...
New Balance has obtained an endorsement deal with Athletic Club de Bilbao, one of the teams in La Liga, starting from the next football season. The club is currently sponsored by Nike. New Balance is already active in European football as sponsor of prominent clubs such as Liverpool, Celtic, Porto, ...
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Lacoste has announced the appointment of Novak Djokovic as its...
Lacoste has announced the appointment of Novak Djokovic as its new global brand ambassador. Under the terms of the five-year contract, the world's No. 2 male tennis player, whose deal with Uniqlo has recently expired, will be wearing the French high-end label's products on and off the court. Lacoste has ...
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Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality...
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality TV star, as brand ambassador for Adidas Originals. She personally made the announcement to her 81 million followers on Instagram. Jenner's brother-in-law, Kanye West, already has a highly popular collaboration with Adidas since 2013 for its Yeezy Boost. Her sister, ...
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After about six years of preparation, Speedo International has launched...
After about six years of preparation, Speedo International has launched a global consumer-facing initiative aimed at reducing the risk of drowning, called Swim Generation, starting with a video intended to raise consumer awareness of the problem. Other initiatives will be announced in the next months. Speedo started getting involved in ...
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Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has...
Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has switched sponsorship agreements from Atomic to Head, joining two other Norwegian champions, Kjetil Jansrud and Axel Lund Svindal, from next season
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Umbro is going to be the official supplier of Club...
Umbro is going to be the official supplier of Club Esportiu Europa, a third-division football club in Barcelona
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Under Armour has signed an endorsement deal with a Canadian...
Under Armour has signed an endorsement deal with a Canadian distance runner, Lanni Marchant
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Article
Adidas reshuffles the top deck
The executive board of the Adidas Group has been reshuffled with two new members announced last week, adding up to three appointments and two departures after Kasper Rorsted's arrival as chief executive in October. The changes have entailed the appointment of a new managing director for the Adidas Group in ...
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Article
Adidas sells TaylorMade to a private equity firm
The Adidas Group has finalized an agreement to sell TaylorMade Golf for $425 million to KPS Capital Partners, a U.S. private equity firm. Adidas bought the company in 1997 as part of its acquisition of Salomon, the French ski equipment maker, at a price equivalent to about €1.2 billion for ...
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Article
Adidas strides ahead
The Adidas Group continued to zoom ahead in the first quarter of this year, with an ample sales rise and a sharp improvement in operating profit margin, despite pressure in the Russian market and a decline in football apparel sales.The Adidas group's turnover was up by 18.9 percent to €5,671 ...
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Article
VF relies on European talent for the U.S.
VF Corp. is reacting to a slowdown in the sales of The North Face and Timberland in North America by giving more responsibilities to two European managers, considering that both brands have been performing better in Europe lately.Arne Arens, the former executive of Nike Europe who had run TNF's operations ...
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Anta Sports is offering a tranche of bonds worth a...
Anta Sports is offering a tranche of bonds worth a total of 3.6 billion yuan renmimbi (€468.5m-$522.5m) to pay down debt and for other corporate purposes. The Chinese company had debts of less than one billion renminbi (€130.2m-$145.2m) on its balance sheet at the end of last year. The offering has received ...
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VF Corp.'s sale of Majestic to Fanatics has been completed...
VF Corp.'s sale of Majestic to Fanatics has been completed
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Adidas will have a store later this year on via...
Adidas will have a store later this year on via Vittorio Emanuele II in Milan, near the cathedral
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News briefs
Puma says it is reinventing lacing with a system, called...
Puma says it is reinventing lacing with a system, called Netfit, that allows for multiple lacing options. It is designed to enhance the fit and support of the shoe with a high-grade engineered net and form-fitting base materials. Several decades ago, the German brand had already reinvented lacing once with ...
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Asics and Runkeeper are introducing the Asics Pace Academy Challenge,...
Asics and Runkeeper are introducing the Asics Pace Academy Challenge, a new experience on the Runkeeper mobile running app designed to help runners improve their speed. The platform features a series of interval workouts for runners of all levels, tailored to each runner's ability, which can be incorporated into their ...
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News briefs
Polygiene is teaming up with Respect Your Universe (RYU), a...
Polygiene is teaming up with Respect Your Universe (RYU), a brand of urban athletic apparel based in Vancouver, Canada, for the development of a line of odorless garments for men and women. The Swedish provider of odor control solutions is also working more closely with Goldwin in Japan for the ...
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News briefs
Helly Hansen has won a “Red Dot: Best of the...
Helly Hansen has won a “Red Dot: Best of the Best” award for product design of its Icon jacket. The international Red Dot design competition has existed since 1954. Its design prize is awarded each year by the Design Zentrum Nordrhein Westfalen in Essen, Germany. More than 5,500 submissions from ...
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News briefs
HeiQ is launching the Fresh NKU, a new product in...
HeiQ is launching the Fresh NKU, a new product in its odor control HeiQ Fresh Tech technology family. According to the Swiss company, the Fresh NKU can eliminate odors such as the plastic smell generated by its monomeric components, the smell from bacterial sweat or that of body hormones from ...
