LATEST – Page 270
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News briefs
VF Corp. has announced the appointment of Joe Alkire as...
VF Corp. has announced the appointment of Joe Alkire as vice president of investor relations and financial planning & analysis, with immediate effect. In this role, he will report to Scott Roe, VF's chief financial officer. He replaces Lance Allega, the former vice president of investor relations & strategic accounts, ...
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News briefs
Todd Spaletto, a veteran of VF Corp., is resigning as...
Todd Spaletto, a veteran of VF Corp., is resigning as president of The North Face. He is being replaced on an interim basis by Scott Baxter, president of VF's Outdoor & Action Sports division for the Americas region, but VF is looking for a permanent replacement. Spaletto has been with ...
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News briefs
Rossignol has signed two new license agreements with Disney to...
Rossignol has signed two new license agreements with Disney to offer Star Wars and Frozen products – for boys and girls, respectively - for the 2017/18 season. The French brand is offering Minion products during the current season.
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News briefs
Observers are wondering about Amazon's intentions in the sporting goods...
Observers are wondering about Amazon's intentions in the sporting goods sector. The American e-commerce giant is advertising its search for talent “to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation.” A year ago, Amazon quietly came out with some 2,000 ...
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News briefs
Adidas has unveiled a new multi-season partnership between its football...
Adidas has unveiled a new multi-season partnership between its football division and Gosha Rubchinskiy, the fashion maker from Moscow. The Adidas Football x Gosha Rubchinskiy collection debuted on the runway of the former Königsberg Stock Exchange in Kaliningrad, Russia on Jan. 12, at Rubchinskiy's fashion show for autumn-winter 2017/18. Adidas ...
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News briefs
Etnies, the specialist in shoes for skateboarders, and Michelin have...
Etnies, the specialist in shoes for skateboarders, and Michelin have announced a partnership to reinvent Etnies' classic Marana shoe. Using its Outdoor tyre rubber as a starting point, Michelin has designed an abrasion and slip resistant sole specifically for Etnies' Marana OG shoe, an update of the brand's best-known design. ...
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News briefs
Puma has teamed up with the New York City Ballet...
Puma has teamed up with the New York City Ballet to create the Puma Swan Pack Collection. The launch of this new women's line comes as a follow up to Puma's “Do You” campaign, which featured ballet dancers. The campaign launched in August 2016. The Puma Swan Pack Collection features ...
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News briefs
WooDone, an Italian company specializing in wooden spectacle frames, has...
WooDone, an Italian company specializing in wooden spectacle frames, has announced the launch of a SC405 line of ski goggles. According to the brand, the model is the first step toward a future version made in wood that will be released at the end of the year. The SC405 goggle ...
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Short stops
Chervò is launching a new Chervò Sportswear line, centered around...
Chervò is launching a new Chervò Sportswear line, centered around knitwear, under a licensing agreement with an Italian specialist in the segment, Second Project, which will distribute it worldwide except in Japan and the Americas
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Short stops
The new K2 line of snow sports apparel will use...
The new K2 line of snow sports apparel will use eVent fabrics and membranes
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News briefs
Decathlon has become an Official Partner of the Olympic Committee...
Decathlon has become an Official Partner of the Olympic Committee (CNOSF) until the end of 2018. The French retailer was already a partner of CNOSF's “Sentez vous sport” week, an initiative for the promotion of physical activity in France. In 2017, the International Olympic Committee (IOC) will announce the ...
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News briefs
Nike and Jason Day have announced the signing of a...
Nike and Jason Day have announced the signing of a new multi-year contract. The No. 1 golfer in the world will be wearing the brand's footwear, apparel, headwear and gloves. Day was formerly a longtime apparel ambassador of Adidas Golf, and he will continue to play TaylorMade clubs and balls. The ...
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News briefs
Cobra Puma Golf has signed a comprehensive partnership with Carly...
Cobra Puma Golf has signed a comprehensive partnership with Carly Booth ahead of the 2017 season. Booth, the 24-year-old Scottish player who has already won the Ladies European Tour (LET) twice, has agreed to wear Puma apparel and footwear, and to use Cobra equipment. Previously pictured wearing Nike golf apparel, ...
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News briefs
Callaway Golf has signed a staff-pro agreement with Daniel Berger,...
Callaway Golf has signed a staff-pro agreement with Daniel Berger, a 23-year-old Florida native who turned pro at the age of 20 and moved inside the top 35 PGA Tour players last year. Callaway already has seven other players in their 20s under contract.
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News briefs
Asics is taking over the sponsorship of the Brazilian volleyball...
Asics is taking over the sponsorship of the Brazilian volleyball and beach volleyball teams from Olympikus through the 2020 Olympics in Tokyo. The sponsorship deal was the most important contract for the Brazilian brand of sports shoes owned by Vulcabras, which has been cutting costs to return to profitability. Gumercindo ...
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News briefs
The Adidas Group has teamed up with two popular young...
The Adidas Group has teamed up with two popular young Chinese athletes to launch One in a Billion, an advertising campaign made for the Chinese market. The two athletes are Ning Zetao, a freestyle swimmer, and Hui Ruoqi, a volleyball champion. The campaign fits with Creating the New, the five-year ...
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News briefs
Suunto will become the official timing partner of Great Swim,...
Suunto will become the official timing partner of Great Swim, Europe's biggest open water swim series, for the 2017 season. As part of the deal, the Finnish brand will also become the title sponsor of the London event. The Great Swim is held in lakes, lochs and urban docks, and ...
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News briefs
Scott Sports and Velosolutions have joined forces to create the...
Scott Sports and Velosolutions have joined forces to create the Scott-Velosolutions downhill team. Brendan Fairclough and Gaetan Vige will be part of the team, while Claudio Caluori will be the team manager. The Scott-Velosolutions team will be equipped in 2017 with Fox' suspensions, Schwalbe's tires, components by Deity and Syncros, ...
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News briefs
Original Buff is teaming up with the Scott Sports Group...
Original Buff is teaming up with the Scott Sports Group to sponsor a new Buff Scott MTB Team of Spanish mountain bike riders, which will start participating in several national and international races this month. The Spanish supplier of creative headwear and bandanas has already been a licensee of the ...
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News briefs
Joma has signed up another Spanish tennis player, Albert Ramos,...
Joma has signed up another Spanish tennis player, Albert Ramos, as well as Thiago Monteiro, 22, who is described as a promising Brazilian tennis player. The Spanish company already sponsors five other tennis players: Alex Dolgopolov, Pablo Carreño, Nicolás Almagro, Marcel Granollers and Iñigo Cervantes.
