LATEST – Page 273
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News briefs
VF Corp. has announced it is committed to achieving gender...
VF Corp. has announced it is committed to achieving gender parity across its corporate leadership structure by 2030. In order to pursue this goal, the company will be working in partnership with Paradigm for Parity, a coalition of business leaders dedicated to addressing the leadership gender gap in corporate America. ...
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News briefs
The global footwear and apparel sectors have made significant progress...
The global footwear and apparel sectors have made significant progress as far as labor practices across their supply chains are concerned. However, according to a study released by KnowTheChain (KTC), many Western firms still show minimal commitment to addressing labor issues within their factories and across the supply chains, despite ...
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have signed up a new multiple-year partnership which makes Asics an Official IAAF Partner. The Japanese firm will become the new top-tier sports brand sponsor, and will replace Adidas, which has prematurely ended its relationship with IAAF. The 11-year sponsorship deal ...
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News briefs
The Adidas Group is opposing a pending trademark registration by...
The Adidas Group is opposing a pending trademark registration by Barcelona football club in the U.S., for a design with seven blue and red stripes. As reported by several Spanish newspapers, the Adidas group has filed an opposition document with the U.S. Patent and Trademark Office (USPTO) last month, claiming ...
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News briefs
Adidas has unveiled a new jersey for the New Zealand...
Adidas has unveiled a new jersey for the New Zealand All Blacks rugby team. The jersey, which comes after two years of development in collaboration with the team itself, features a new fabric which has been digitally woven together. This manufacturing process is said to help reduce the likelihood of ...
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News briefs
Adidas and London-based Palace Skateboards have launched their new collaboration...
Adidas and London-based Palace Skateboards have launched their new collaboration with a humorous video that makes fun of Adidas' serious sportswear campaign. The collection includes tracksuits, terry hoodies, socks, hats, crewnecks as well as the new Palace Indoor sneaker, which is similar to Adidas' retro Superstar shoe but with recent ...
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The Dainese Group has unveiled a new generation of head-to-toe...
The Dainese Group has unveiled a new generation of head-to-toe protection systems for motorcycle racing
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News briefs
Rakuten, the leading Japanese online retailer, has agreed to spend...
Rakuten, the leading Japanese online retailer, has agreed to spend at least €220 million for a four-year deal to become the shirt sponsor of FC Barcelona from the 2017/18 season, with potential extra payments based on performance and an option to extend to a fifth year. The agreement comes after ...
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News briefs
Nike says it has extended its sponsorship contract with Cristiano...
Nike says it has extended its sponsorship contract with Cristiano Ronaldo, the 31-year-old Real Madrid striker from the Portuguese island of Madeira. It didn't specify its planned duration, but according to TMZ, it could be a lifetime deal like the one with LeBron James, worth more than one billion dollars. ...
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News briefs
The training center of Section Paloise, the French rugby team...
The training center of Section Paloise, the French rugby team sponsored by Macron, will bear the name of its sponsor. The Italian company did something similar by getting the Bolton Wanderers team in England to call their stadium the Macron Stadium.
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News briefs
Tecnifibre, the French racquet sports brand, is extending its partnership...
Tecnifibre, the French racquet sports brand, is extending its partnership with the Association of Tennis Professionals (ATP) for another three years, until 2020. Under this deal, Tecnifibre will as an official supplier entitled to make co-branded racquets and accessories, and as the official stringing service for the Barclays ATP World ...
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News briefs
Intersport has granted free one-day ski passes to its most...
Intersport has granted free one-day ski passes to its most loyal clients. The first 6,000 Intersport customer club members who spent more than €200 in a single transaction between Nov. 9 and 19 were able to select their favorite spot out of six skiing destinations in Austria that were presented ...
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News briefs
Ping has signed up Tyrrell Hatton to a multi-year partnership...
Ping has signed up Tyrrell Hatton to a multi-year partnership agreement. The 25-year-old British professional golfer won for the first time on the European Tour in October, when he secured the Alfred Dunhill Links Championships title at St Andrews. That victory propelled him from the 53rd position into the top ...
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News briefs
Kalas Sportswear will outfit the U.K. cycling team. The partnership...
Kalas Sportswear will outfit the U.K. cycling team. The partnership between the Czech cycling apparel specialist, which takes over from Adidas, and Great Britain's cycling team will be effective until the end of 2020 including the Tokyo Olympic Games. The U.K. cycling team won 12 medals at the Olympic Games ...
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News briefs
Arena is providing gear to Ben Hooper for his attempt...
Arena is providing gear to Ben Hooper for his attempt to become the first person to swim across the Atlantic Ocean. The 38-year-old Briton from Gloucestershire, who is a former policeman, began his world-record swim in Dakar on Nov. 13. According to his calculations, he will reach Natal in Brazil ...
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News briefs
Helly Hansen is an official supplier of Vendée Globe, the...
Helly Hansen is an official supplier of Vendée Globe, the round-the-world solo yacht race that started in France on Nov. 6. It is providing the outerwear, tested by professionals, for 130 skippers and more than 200 organizers. Four Helly Hansen ambassadors will also personally participate in the race. They are: ...
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News briefs
Helly Hansen has been chosen as the new ski apparel...
Helly Hansen has been chosen as the new ski apparel partner for the Swedish alpine ski team. This means that the members of Ski Team Sweden Alpine will now also be taking advantage of Recco reflectors, which have been integrated into Helly Hansen's ski apparel for many years. The reflectors ...
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Short stops
Asics has announced a four-year extension of its sponsorship of...
Asics has announced a four-year extension of its sponsorship of the Barcelona Marathon
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The fashion model Bella Hadid has become an ambassador of...
The fashion model Bella Hadid has become an ambassador of Nike, helping to promote the company's newest flagship store in New York City
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Rosy Hodge, sportscaster of the World Surf League, has officially...
Rosy Hodge, sportscaster of the World Surf League, has officially joined Rip Curl's team of ambassadors
