LATEST – Page 289
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News briefs
Replicating an initiative taken in the U.S., Noble Biomaterials has...
Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of ...
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Rossignol is pursuing its diversification into the bike sector with...
Rossignol is pursuing its diversification into the bike sector with the tentative launch in France of an electrical mountain bike, produced by BH
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Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features
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Redipro, a Spanish distributor of action sports brands such as...
Redipro, a Spanish distributor of action sports brands such as Kryptonics and K2 skates, has launched a line of sneakers called KRF The New Urban Concept
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Adidas is reinforcing its sports marketing investments in the U.K....
Adidas is reinforcing its sports marketing investments in the U.K. through a contract with Birmingham City, a second-division English club which is said to be likely to move back into the Premier League for the first time since 2011. The team was sponsored by Carbrini, the private label of JD ...
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Adidas has signed a three-year deal as sponsor of Insep,...
Adidas has signed a three-year deal as sponsor of Insep, a big sports training center on the outskirts of Paris that hosts more than 200 coaches, 300 collaborators and 700 sportsmen and sportswomen. It helped train 56 percent of the members of the French Olympic team who earned medals at ...
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Reebok set up an outdoor ad on the streets of...
Reebok set up an outdoor ad on the streets of Stockholm during the first week-end of March to promote its new running shoe ZPump 2.0. Passersby who managed to run past the ad faster than 17 kilometers per hour unlocked a kiosk's window and won a new pair of ZPump ...
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France's Go Sport retail chain has launched a new sports...
France's Go Sport retail chain has launched a new sports community on social media labelled #Goheroes, where users will be able to share their sporting experiences while becoming testimonials of the French retail banner. The community is opened to athletes of all levels, from amateur to nearly pro, who can ...
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Victor De La Rue, a young French freestyle snowboarder, has...
Victor De La Rue, a young French freestyle snowboarder, has found two new sponsors – The North Face and Nitro. He was recently named Rider of the Year by Snowboarder Magazine. TNF has also signed a young Swiss snowboarding champion, Estelle Balet
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Brooks Running has signed up Jeremy Taiwo, the 2015 U.S....
Brooks Running has signed up Jeremy Taiwo, the 2015 U.S. indoor track and field heptathlon champion, to its roster of sponsored athletes. In addition to his gold medal from last year's indoor season, Taiwo finished second in the decathlon at the 2015 U.S. outdoor track and field championships and third ...
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News briefs
Skechers Performance, a division of Skechers USA, has been named...
Skechers Performance, a division of Skechers USA, has been named the Official Running Shoe of the 2016 Ironman European Tour. The brand will be present at 26 of the 43 races in the tour, beginning with the Ironman 70.3 Pays d'Aix event in May. The sponsored races will take place ...
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News briefs
Skechers Performance has announced the signing of Russell Knox and...
Skechers Performance has announced the signing of Russell Knox and Ashlan Ramsey to the growing roster of athletes representing its Skechers Go Golf line of golf shoes. The two professional golfers will join Billy Andrade, Matt Kuchar, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. ...
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News briefs
Bridgestone Americas has teamed up with Michael Johnson, the Olympic...
Bridgestone Americas has teamed up with Michael Johnson, the Olympic track & field legend, to conduct an internal training and sales incentive program for the employees of Bridgestone Retail Operations (BSRO), designed to inspire them in the countdown to the Rio 2016 Olympics games. Bridgestone, the parent company, is a ...
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Camelbak has signed up another top ultra runner, Moritz auf...
Camelbak has signed up another top ultra runner, Moritz auf der Heide, and the Team Garmin Adventure for the 2016 season. Camelbak will also again sponsor Xavier Thévenard and Sissi Cussot, who belong to Team Asics. Thévenard is the reigning champion of the Ultra Trail du Mont Blanc (UTMB). They ...
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News briefs
CEP U.K. & Ireland has announced it has become the...
CEP U.K. & Ireland has announced it has become the Official Compression Partner of Equinox24, the 24-hour endurance running event, which will take place at Belvoir Castle, in the British county of Leicestershire, on Sept. 17-18. The race, now in its fourth year, is a mixed-terrain running competition held on ...
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News briefs
Adidas has entered a multi-year partnership with Wanderlust, a producer...
Adidas has entered a multi-year partnership with Wanderlust, a producer of lifestyle festival events focusing on yoga, wellness and music. The deal is designed to pair Wanderlust's multi and single-day events with Adidas' latest performance-based products. For 2016, highlights from this partnership include Adidas being a presenting partner of Wanderlust's ...
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Erima has signed up as official supplier of the Austria...
Erima has signed up as official supplier of the Austria Gymnastics Association (ÖFT)
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Kempa is extending its sponsorship contract with Uwe Gensheimer, captain...
Kempa is extending its sponsorship contract with Uwe Gensheimer, captain of the German Handball Association, describing him as the best left winger in the world
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Compressport will be a sponsor of the European Ironman Series...
Compressport will be a sponsor of the European Ironman Series as well as the Harmony Geneva Marathon for Unicef, scheduled for May 7-8
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Since last December, Julbo is acting as technical sponsor of...
Since last December, Julbo is acting as technical sponsor of the Pure Ski Company, which organizes heliski excursions all over the world, supplying its snow goggles and its Bluetooth-connected Symbios snow helmets
