LATEST – Page 318
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Inov-8, which has developed a specific shoe for triathlon, has...
Inov-8, which has developed a specific shoe for triathlon, has signed up a brilliant Spanish Ironman, Victor Del Corral
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Maurice Clavel, a German/French triathlon runner who finished second in...
Maurice Clavel, a German/French triathlon runner who finished second in the 2014 70.3 European Championships in Wiesbaden, has joined Scott's triathlon team
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Puma has extended its sponsorship of the Ghana Football Association...
Puma has extended its sponsorship of the Ghana Football Association
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Padraig Harrington has re-signed with Wilson for an 18th consecutive...
Padraig Harrington has re-signed with Wilson for an 18th consecutive year
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News briefs
Nike has relaunched and rebranded its technical outdoor line, Nike...
Nike has relaunched and rebranded its technical outdoor line, Nike ACG, with a stronger positioning in the urban outdoor market. “Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting,” said Nike about the new NikeLab ACG ...
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Reebok has announced a new partnership with Kendrick Lamar. The...
Reebok has announced a new partnership with Kendrick Lamar. The Grammy-nominated rapper is designing a collection of sneakers for the brand. Additionally, he is helping Reebok develop programs to keep children off the streets. To celebrate the partnership, Lamar has penned a song entitled “I Am” and shot a video ...
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Roxy has announced the global launch of a line of...
Roxy has announced the global launch of a line of 40 items, including jackets and scarves, in cooperation with Biotherm that uses microcapsulated hydrating ingredients embedded in the fabrics to protect the wearer's skin from the cold. Called Enjoy & Care, it will be available in the stores from September ...
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Poc, the Swedish maker of protective gravity sports gear, and...
Poc, the Swedish maker of protective gravity sports gear, and Volvo Cars will present a new safety technology from Ericsson to help avoid collisions between cars and cyclists at the International Ces (Consumer Electronics Show), which will take place in Las Vegas on Jan. 6-9. The new technology determines when ...
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Building on the brand's growing involvement in tennis shoes and...
Building on the brand's growing involvement in tennis shoes and clothing, Asics is introducing its first tennis racquet in the U.S., but not yet in Europe
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Stiga is improving the sweetspot of its table tennis blades...
Stiga is improving the sweetspot of its table tennis blades by incorporating the Swedish TeXtreme carbon technology in its 2015 line
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Julbo is presenting a new ski goggle that has been...
Julbo is presenting a new ski goggle that has been optimized for going up the ski slopes as well as down
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Compex puts out the first wireless electrostimulator for muscles...
Compex puts out the first wireless electrostimulator for muscles
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Nike SB has launched the first Nike Free shoe for...
Nike SB has launched the first Nike Free shoe for skateboarding
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Tommy Hilfiger has launched a limited-edition solar-powered jacket for the...
Tommy Hilfiger has launched a limited-edition solar-powered jacket for the holiday season
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Uvex Sports is recalling nearly 47,000 helmets made in Germany...
Uvex Sports is recalling nearly 47,000 helmets made in Germany from the U.S. as they don't comply with CPSC safety standards
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Under Armour continues to expand its sports marketing activities internationally....
Under Armour continues to expand its sports marketing activities internationally. It has become the official technical supplier of the next two editions of the Copa del Rey, the Spanish basketball tournament, which will take place in Gran Canaria on Feb. 19 and 22. It will launch a special model of ...
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New Balance will make a big splash in the world...
New Balance will make a big splash in the world of global football as the new sponsor of the famous Liverpool FC team from the 2015/16 season. It will take over a juicy contract, worth a minimum of £20 million (€25.5m-$31.1m) per year, that had been previously signed by Warrior ...
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Zoggs has appointed a triathlon swimming champion, Adam Walker, as...
Zoggs has appointed a triathlon swimming champion, Adam Walker, as its ambassador in the segment. He is the first British triathlete to have completed the Oceans Seven challenge at his first attempt. The challenge involves swimming across the North Channel, the Cook Strait, the Molokai Channel, the English Channel, the ...
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Fusalp, whose sales have grown by about 20 percent since...
Fusalp, whose sales have grown by about 20 percent since the French skiwear brand was acquired by members of the Lacoste family a year ago, has signed new sponsorship contracts to help sustain its regained momentum. It has gained the endorsement of Antoine Dénériaz, the French alpine ski champion who ...
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Lotto will be the main sponsor of María Teresa (Tita)...
Lotto will be the main sponsor of María Teresa (Tita) Torró, the rising star of Spanish tennis, for the next two years. The player broke into the women's top 50 for the first time in 2014. In April, she won her first singles title, at the Marrakech Grand Prix tournament ...
