LATEST – Page 320
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News briefs
One Way Sport has signed a long-term agreement with the...
One Way Sport has signed a long-term agreement with the Chinese Ski Association, for all Nordic disciplines and biathlon, as exclusive partner and official supplier for textiles and additional ski equipment. All Nordic teams will use the products of the Finnish brand starting from the 2014/2015 season.
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Oakley is celebrating its 40th anniversary with the launch of...
Oakley is celebrating its 40th anniversary with the launch of a limited-edition book. Published by Assouline, a global luxury publisher based in New York City, the book is entitled Oakley, showcasing the brand's story while highlighting its disruptive design and industry innovation. The 220-page hard-cover volume is in a black ...
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Puma is said to be close to signing up Rihanna,...
Puma is said to be close to signing up Rihanna, the singing superstar, although she has been wearing Adidas shoes
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Lucie Hamsin, one of the best French trail runners, has...
Lucie Hamsin, one of the best French trail runners, has joined seven other athletes in endorsing Kalenji, the sports footwear brand of Décathlon
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Anta, which became the official marketing and merchandising partner of...
Anta, which became the official marketing and merchandising partner of NBA China in October, has signed a sponsorship deal with the NBA's Brookly Nets that includes electronic signage during matches at its Barclays Center
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Uvex has signed up two German freeski champions, Felix Wiemers...
Uvex has signed up two German freeski champions, Felix Wiemers and Sabrina Cakmakli
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Nike has extended its long-standing sponsorship deal with the U.S....
Nike has extended its long-standing sponsorship deal with the U.S. Olympic Committee through the 2020 Games in Tokyo
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Kempa and the SC Magdeburg handball team have extended their...
Kempa and the SC Magdeburg handball team have extended their partnership for a further three years
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Leki has renewed its contract with Lindsey Vonn through the...
Leki has renewed its contract with Lindsey Vonn through the 2018 Winter Olympics in South Korea
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News briefs
Columbia Sportswear has adopted Centerstone Technologies' Ivendix online B2B platform...
Columbia Sportswear has adopted Centerstone Technologies' Ivendix online B2B platform to service its European dealers with its Columbia, Sorel and Mountain Hardwear brands. The new platform will be launched with the spring/summer 2015 reorder season. With more than 35,000 users, Centerstone claims that its secure, multi-lingual, multi-currency ordering platform is ...
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Chogori India Retail, which took on the distribution of Columbia...
Chogori India Retail, which took on the distribution of Columbia Sportswear in India in the middle of last year, is reportedly planning to open 25 stores or shop-in-shops by next April and up to 120 over the next three years following results that exceeded expectations at the first five stores
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News briefs
Kelme says it has developed the prototype of a Gravity...
Kelme says it has developed the prototype of a Gravity running shoe integrating a special microelectronic device that provides for the first time recommendations on a smartphone to avoid injuries and other painful complications by measuring the biomechanical characteristics of the runner's stride and detecting a sense of fatigue, while ...
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News briefs
Nautilus plans to integrate new digital health and fitness platforms...
Nautilus plans to integrate new digital health and fitness platforms across all its Bluetooth Smart-enabled fitness equipment. It is introducing the new Apple Health kit into its Bowflex Max Trainer this month and will follow with the new 616 line of cardio equipment. The company is also taking its first ...
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Technogym and Polar have announced the integration of their respective...
Technogym and Polar have announced the integration of their respective platforms
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Oakley will work with Garmin to expand the functions of...
Oakley will work with Garmin to expand the functions of its Oakley Airwave snow goggles by integrating the Garmin Virb Elite action camera
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News briefs
Intersport is expanding its involvement in ski jumping by becoming...
Intersport is expanding its involvement in ski jumping by becoming official presenting sponsor of Vierschanzentouren, the ski jumping series organized by the Austrian and German ski federations at four locations in their respective countries. It is upgrading to the highest sponsorship level for the event, with which it was originally ...
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News briefs
Adidas is reportedly preparing an offer to pay €60 million...
Adidas is reportedly preparing an offer to pay €60 million a year to win the contract with the FC Barcelona team, which is held by Nike until 2018. According to the Spanish press, the Swoosh is currently paying €30 million a year for the contract, compared with Adidas' annual contractual ...
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News briefs
Adidas will be the official partner and kit supplier of...
Adidas will be the official partner and kit supplier of New York City FC, a new global football team that will join Major League Soccer next year. The Three Stripes will also outfit its Academy Team and sell a range of licensed merchandise at the flagship Adidas store in the ...
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News briefs
Under Armour (UA) has announced the addition of a well-known...
Under Armour (UA) has announced the addition of a well-known soccer player, Jermaine Jones, to its roster of sponsored athletes. The central midfielder, who played in the U.S. team at the latest Fifa World Cup in Brazil, recently joined the New England Revolution of Major League Soccer (MLS). Jones will ...
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News briefs
Crocs has elected McKinney as its global advertising agency. It...
Crocs has elected McKinney as its global advertising agency. It will immediately start with the brand's “Find Your Fun” campaign, focusing on the U.S., U.K., Germany, China, Japan and South Korea. This is the first global deal for the American agency since it was bought two years ago by a ...
