LATEST – Page 330
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News briefs
Columbia Sportswear reports that a court in Milan has granted...
Columbia Sportswear reports that a court in Milan has granted a preliminary injunction against Geox, authorizing the seizure of certain Amphibiox branded shoes in Italy because they are likely to have infringed a patent held by its OutDry Technologies subsidiary for waterproof and breathable footwear. Similar legal action is pending ...
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Puma has developed a limited edition of 100 pairs of...
Puma has developed a limited edition of 100 pairs of its Puma King football boot based on a collaboration with Alexander McQueen, a luxury fashion brand that belongs to the same group, Kering. The hand-made shoes will not be on sale but will be offered to a small circle of ...
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News briefs
After a few years' absence from the cycling market, 8848...
After a few years' absence from the cycling market, 8848 Altitude of Sweden is attempting to attract cycling enthusiasts again to its brand with a new collection of shorts, shirts and pants for cycling. According to the company, this is a logical step since many of its customers who ski ...
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News briefs
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The...
Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The brand said it is the first and only swimwear range that comes with a lifetime guarantee. The new swimwear is said to offer exceptional elasticity along with shape retention, ensuring a good fit after a swim. Aqualast swimwear also features ...
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News briefs
Insistent reports indicate that Adidas is close to taking over...
Insistent reports indicate that Adidas is close to taking over from Nike as the sponsor of Manchester United club in the U.K. for £60 million (€73.4m-$101m) a year, after its contract with the Swoosh expires in June 2015. Nike has rights of first refusal but is likely to pass on ...
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News briefs
Puma has obtained a new endorsement deal with Jadeveon Clowney,...
Puma has obtained a new endorsement deal with Jadeveon Clowney, the likely number one pick in this year's NFL draft, who is already sponsored by Wilson and New Era. Meanwhile, Adidas has expanded its roster of endorsers in American football by signing up two top prospects of the NFL draft, ...
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News briefs
While expanding its participation in the Austrian Ski Pool, Rossignol...
While expanding its participation in the Austrian Ski Pool, Rossignol has signed up an Austrian alpine ski champion, Bernadette Schild. She is the 24-year-old younger sister of another champion, Marlies Schild, and was previously sponsored by Atomic. Rossignol has also signed an endorsement deal with Carlo Janka, a high-ranking Swiss ...
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News briefs
Intersport is going to become the official partner of the...
Intersport is going to become the official partner of the Champions Hockey League for the ice hockey competitions that it will organize in Europe, starting in August 2014 The contract, which will run for three years, has been signed through Infront Sports & Media, the exclusive marketing and media partner ...
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News briefs
The Bolton Wanderers will wear Macron uniforms and their stadium...
The Bolton Wanderers will wear Macron uniforms and their stadium will be renamed Macron Stadium. The Italian brand of team sports clothing thus replaces Adidas as sponsor. The team was previously sponsored by Reebok, which had its U.K. head office in Bolton, and the stadium was called the Reebok Stadium.
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News briefs
Umbro has signed a technical kit and sportswear partnership with...
Umbro has signed a technical kit and sportswear partnership with Hull City, a football team in the English Premier League, effective June 1 and to last four years. Umbro will produce all on-pitch and training items for the men's, women's and academy teams, as well as training and sportswear for ...
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News briefs
Sondico has announced new partnerships with Sheffield Wednesday and Carlisle...
Sondico has announced new partnerships with Sheffield Wednesday and Carlisle United. The two English teams play in the Football League. A brand of Sports Direct, Sondico will provide the clubs with all kit and leisurewear for a three-year period from the 2014/15 season. Sondico's portfolio of deals include over ten ...
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News briefs
Scott Sports has announced a partnership with the Infiniti Red...
Scott Sports has announced a partnership with the Infiniti Red Bull Racing Formula One team. In its new role, it will supply full-face helmets, high-end goggles and other accessories to the team.
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News briefs
Speedo's partnership with Michael Phelps, which has spanned more than...
Speedo's partnership with Michael Phelps, which has spanned more than 12 years, formally ended at the end of 2013. The brand signed the American swimmer to his first endorsement deal at age 15, becoming his first-ever sponsor. Phelps, who is now 28, has become the most decorated Olympian of all ...
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News briefs
GoMotion, the U.S.-based maker of wearable lighting systems for runners...
GoMotion, the U.S.-based maker of wearable lighting systems for runners and hikers, has signed up with Ragnar Events for both the Ragnar Road Relay Series and Ragnar Trail Relays as the exclusive “Wearable Lighting” national supplier for the 2014 season. Based in Utah, Ragnar Events is the largest overnight running ...
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Short stops
Tribord, the private label of Décathlon for water sports products,...
Tribord, the private label of Décathlon for water sports products, has redesigned its logo
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Billabong was elected “Brand of the Year” in the men's...
Billabong was elected “Brand of the Year” in the men's and women's categories in the Australian Surf Industry Awards on the Gold Coast on May 2
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Speedo has signed up a Spanish swimming champion, Mireia Belmonte,...
Speedo has signed up a Spanish swimming champion, Mireia Belmonte, through to the 2016 Olympics in Rio de Janeiro, the city where she was crowned world junior champion in 2006
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Skechers' performance division has signed up Kara Goucher, a world-class...
Skechers' performance division has signed up Kara Goucher, a world-class American female long-distance runner
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Rafael Nadal has signed a three-year endorsement agreement with Mueller...
Rafael Nadal has signed a three-year endorsement agreement with Mueller Sports Medicine
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Under Armour will become the exclusive outfitter for all the...
Under Armour will become the exclusive outfitter for all the varsity sports teams of Seton Hall University, beginning on July 1, 2014
