LATEST – Page 383
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News briefs
Ellesse is collaborating with the Italian brand Piaggio. on a...
Ellesse is collaborating with the Italian brand Piaggio. on a special line of co-branded bicycles. The cooperation is an extension of Ellesse's 2011 “Sport Della Vita” campaign by the illustrator Robert McGinnis, known for book covers and movie posters. With only 16 units produced, the limited edition bike can only ...
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News briefs
McDavid is expanding the market for its Ultralight 195 ankle...
McDavid is expanding the market for its Ultralight 195 ankle brace, usually worn by basketball players, to the tennis segment. Vahid Mirzadeh, a top college tennis player, will start his professional career wearing the brace. A recent yearlong study of 1,470 high school athletes conducted by the University of Wisconsin, ...
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News briefs
Accell Group, Selle Royal, Sram, Trek and other companies have...
Accell Group, Selle Royal, Sram, Trek and other companies have committed financial support for the launch of a new global Cycling Industry Club (CIC), a group sponsored by the European Cyclists' Federation (ECF) that intends to promote bicycle riding across Europe. Other companies are invited to join the club, with ...
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News briefs
Adidas plans to use the opportunity of the 2012 UEFA...
Adidas plans to use the opportunity of the 2012 UEFA Euro championship to grow significantly in Poland and solidify its market leadership in Ukraine, the two host countries. Herbert Hainer, the company's chief executive, said that Adidas wants to be No. 1 in Poland by 2015, taking the top spot ...
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News briefs
Shimano Europe took the opportunity of Eurobike 2011 to introduce...
Shimano Europe took the opportunity of Eurobike 2011 to introduce its new merchandising program. Designed with the cooperation of the parent company and tested over the last year in the Netherlands, Belgium and France, the new program is flexible and consists of easy-to-use displays, fixtures and merchandising tools that can ...
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News briefs
Victor Valdés has signed an endorsement contract with the Brazilian...
Victor Valdés has signed an endorsement contract with the Brazilian brand Penalty for the next five years. Valdés is the goalkeeper of FC Barcelona and also plays for the Spanish national football team. The contract stipulates that Valdés will wear Penalty gloves and that the Spanish national football team will ...
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News briefs
The Olympian Alicia Sacramone is the first gymnast to sign...
The Olympian Alicia Sacramone is the first gymnast to sign with Under Armour. She worked with the company on a custom leotard, and will be a brand ambassador at the Olympics.
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News briefs
Odlo has become the sponsor of the AG2R La Mondiale...
Odlo has become the sponsor of the AG2R La Mondiale cycle team, which includes racers Cyril Dessel, Sebastien Hinault, Nicholas Roche and Martin Elmiger. The company already sponsors the Scott Swisspower mountain-bike racing team, but hopes to make its mark in the Tour de France with its new sponsorship.
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News briefs
Speedo was an official partner of the 3rd Fina World...
Speedo was an official partner of the 3rd Fina World Junior Swimming Championships held in Lima, Peru, last month as part of its partnership with Fina. The event brought together 700 young swimmers from more than 60 countries; it was the first time Peru hosted a Fina world championship.
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News briefs
The expansion of the Etnies Skatepark of Lake Forest has...
The expansion of the Etnies Skatepark of Lake Forest has been completed, making it the largest free public skatepark in the U.S. A party was held on Aug. 20 to celebrate the completion of the work, which cost $1 million and covered nearly 22,000 square feet. The skatepark includes a ...
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Short stops
Heikki Takala, the president and chief executive of Amer Sports,...
Heikki Takala, the president and chief executive of Amer Sports, was joined by Chris Considine, president of Wilson, to ring Nasdaq's opening bell on Sept. 8
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Short stops
Eden Park, the official formalwear supplier of the England Rugby...
Eden Park, the official formalwear supplier of the England Rugby Team, has signed Toby Flood, England fly half, as an official brand ambassador
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Short stops
Mitre will be the new official football for FC Madrid...
Mitre will be the new official football for FC Madrid for the next three years
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Kappa will be sponsoring the Portuguese football club Boavista FC,...
Kappa will be sponsoring the Portuguese football club Boavista FC, as well as the indoor football team, the handball team and the volleyball team of Boavista FC
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Asics is stretching its endorsement deal with Christophe Lemaitre, the...
Asics is stretching its endorsement deal with Christophe Lemaitre, the French running champion, for another five years
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Short stops
Sunice will supply its garments, made with Gore-Tex, to the...
Sunice will supply its garments, made with Gore-Tex, to the U.S. team competing in the Solheim Cup at Killeen Castle in Ireland next month
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Short stops
Nike has signed up a Russian hockey superstar, Alexander Overchkin,...
Nike has signed up a Russian hockey superstar, Alexander Overchkin, but the deal doesn't cover on-ice equipment, for which Bauer is the sponsor
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News briefs
Anta Sports of China saw its net profit decline by...
Anta Sports of China saw its net profit decline by 22 percent to 927.3 million renminbi (€100.6m-$144.9m) for the first half of this year as the gross margin fell by 0.9 percentage points to 42.8 percent and its operating margin slipped by 1.3 percentage points to 24.6 percent. Still, the ...
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News briefs
The éS skate shoe brand is being discontinued after the...
The éS skate shoe brand is being discontinued after the next spring season, but its owner, Sole Technology, is hoping that it will be able to revive the brand if market conditions improve. The company's chief executive, Pierre-André Senizergues, called it “temporary silent market mode,” saying that the skate segment ...
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News briefs
USG Brands, the European sports and lifestyle group, will be...
USG Brands, the European sports and lifestyle group, will be coming out with a casual footwear collection through a new long-term partnership with Eddy Merckx Holding. The high-quality men's shoes pay tribute to Eddy Merckx, the Belgian cycling star, by combining elegant style with elements of cycling, such as streamlined ...
