LATEST – Page 389
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Haglöfs has been nominated as one of the three Swedish...
Haglöfs has been nominated as one of the three Swedish companies that may receive the country's Fashion Export of the Year Award on Aug. 11
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Amer Sports has created a new position of export director...
Amer Sports has created a new position of export director to supervise the distributors of all its brands throughout the Europe, Middle East and Africa (EMEA) region. It will be filled by Pascal Perrigaud, who had a similar job at Pentland Brands as vice president for international business development, handling ...
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Anta has opened a new flagship store of more than...
Anta has opened a new flagship store of more than 1,000 square meters in Beijing's Capital Indoor Stadium
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Adidas may reduce its offering of Stan Smith, the iconic...
Adidas may reduce its offering of Stan Smith, the iconic white shoe named after an American tennis player of the 1970s. Since it was launched in 1971, the Stan Smith has become one of the best-selling sneakers of all time, and in the last years it was integrated into the ...
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Avril Lavigne is signing a line of clothing for Lotto...
Avril Lavigne is signing a line of clothing for Lotto under a new two-year contract. The line will only be sold by Li Ning, Lotto's partner in China, where the Canadian singer is going to make a series of appearances this year.
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The four-time European Tour winner Simon Dyson took third place...
The four-time European Tour winner Simon Dyson took third place in the BMW PGA Championship at the end of last month, but what was really notable was his apparel. His golf clothes bore the branding of his favorite football team, Manchester United. The new football-inspired golf range was produced by ...
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Skechers has signed a licensing deal with Street Flyers for...
Skechers has signed a licensing deal with Street Flyers for the juvenile sporting goods market. Street Flyers will design, manufacture and distribute bikes, skateboards, scooters, skates and safety gear under the Skechers brand. The line will be designed for children and young adults, and should be available in spring 2012 ...
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Polartec has announced the winners of its annual APEX awards,...
Polartec has announced the winners of its annual APEX awards, which are put out separately for Europe and North America. In Europe the lucky winners are: Peak Performance (Black Light Mid Semi Pants, Gunsight T-neck and Mid Zip Long Sleeve baselayers), Norrøna (Lofoten Warm2 High Loft jacket), Garm (NFM Combat ...
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Lacoste will launch a line of performance apparel signed by...
Lacoste will launch a line of performance apparel signed by Andy Roddick for the next fall/winter season
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Oxbow is co-branding a smartphone with Samsung, featuring videos of...
Oxbow is co-branding a smartphone with Samsung, featuring videos of its riders, and makes it available at a special price on oxbowshop.com
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Nike is launching a new global advertising campaign to support its...
Nike is launching a new global advertising campaign to support its sales in the action sports segment, which the brand wants to double by 2015-16 from last year's level of $390 million. Developed by a creative agency called 72and sunny under the title “The Chosen,” it will target skateboarding, surfing and ...
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Callaway is running a contest on its Facebook page in...
Callaway is running a contest on its Facebook page in conjunction with Justin Timberlake, the singer and actor who has been a Callaway staff professional since 2008. Participants can sign up at facebook.com/callaway and be entered to win one of 25 Diablo Octane drivers, or the grand prize – a ...
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Head has launched a new short film created for Andy...
Head has launched a new short film created for Andy Murray, the leading British tennis player, on Facebook and YouTube. Called “Get Closer,” it depicts a fictional day in Murray's life. The viral campaign will accompany the champion through the Wimbledon tournament, inviting fans to gain access to exclusive contents, ...
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Lacoste is partnering with the British department store Harrods to...
Lacoste is partnering with the British department store Harrods to celebrate the 40th anniversary of its association with the French Open. Lacoste has supported and sponsored the Roland Garros tournament since the 1970s. Harrods will sell a limited number of exclusive products including a white polo shirt with the Roland ...
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Speedo has launched an online community at unforgettableswims.speedo.com, inviting swimmers...
Speedo has launched an online community at unforgettableswims.speedo.com, inviting swimmers to share their most unforgettable moments in the water. Among the stories already up is that of Cyril and Yvonne Wood, who have been married – and swimming together – for more than six decades. Speedo is looking for other ...
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The Grind is Nike Golf's new online community designed to...
The Grind is Nike Golf's new online community designed to connect golfers so they can improve their game. Accessed through www.nikegolf.eu, the Grind lets golfers discuss their swings, their equipment, personal training and more, and will have access to insider content from Nike Golf's product innovators, Nike Golf athletes, non-Nike ...
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O'Neill has extended its partnership with Elyse Taylor, the supermodel...
O'Neill has extended its partnership with Elyse Taylor, the supermodel who serves as the brand's face in advertising campaigns and will help design a new exclusive swimwear collection, O'Neill by Elyse Taylor. It will be a line of nine styles debuting for spring/summer 2012. She has been working with the ...
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Glenmuir of Scotland is supplying more than 460 Dublin and...
Glenmuir of Scotland is supplying more than 460 Dublin and Howth shirts and Finlay and Lauder knits for the players and the officials in the next Walker Cup of golf, pitting a British-Irish team against a U.S. team for the 43rd time. The Royal Aberdeen Golf Club, the sixth-oldest club ...
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Icon Health & Fitness announces that all its NordicTrack and...
Icon Health & Fitness announces that all its NordicTrack and ProForm treadmills, stationary bikes and ellipticals sold as of this month will be carbon-neutral. The American company has pledged to offset all CO² emissions deriving from the manufacture, transport, marketing, utilization and recycling of the equipment through a partnership with ...
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Following up on last year's pledge by Puma to favor...
Following up on last year's pledge by Puma to favor organic cotton and producers from Africa, sportstextiles.com asked Jochen Zeitz about its current cotton sourcing. He said that 15 percent of the cotton that Puma now uses is from one of those sources, taking care not to buy cotton from ...
