LATEST – Page 392
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News briefs
The football star David Beckham is the global brand ambassador...
The football star David Beckham is the global brand ambassador of Samsung Electronics for the London Olympics in 2012. He will appear in advertising and public relations campaign to make people aware of Samsung's sponsorship of the Games as a Worldwide Olympic Partner.
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News briefs
Tennis Warehouse Europe has a partnership with the French Tennis...
Tennis Warehouse Europe has a partnership with the French Tennis Federation to be the order processor for the Roland-Garros tennis tournament this year. All French Open products sold at storerolandgarros.com will be fulfilled by Tennis Warehouse Europe, which will offer the complete line of official Roland-Garros products. The tournament's official ...
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News briefs
The competitive surfer Otto Flores is the new ambassador for...
The competitive surfer Otto Flores is the new ambassador for surf and fun for Dragon in Puerto Rico. As a member of the company's international surf program, he will help expand the brand in his home territory through grass-roots marketing events. He will also mentor Puerto Rico's amateur surf team.
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News briefs
The European Surf Industry Manufacturers Association, EuroSIMA, recently held its...
The European Surf Industry Manufacturers Association, EuroSIMA, recently held its Source European Snowboarding Industry Forum in St. Anton, Austria, with almost 70 international participants at the two-day seminar. To cap the event, EuroSIMA held its fifth annual Snowball, the party for the snowboard industry that also helps environmental charities. At ...
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News briefs
Timberland said it will plant one tree in Haiti for...
Timberland said it will plant one tree in Haiti for every response to its “Virtual Forest” application on Facebook, up to a target of one million trees. Planting trees in the Dominican Republic, Beijing, Madrid and other locations is also part of the initiatives that will be taken by Timberland ...
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Short stops
Nicole Hosp, the 27-year-old Austrian ski champion, has signed a...
Nicole Hosp, the 27-year-old Austrian ski champion, has signed a two-year endorsement agreement with Fischer
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Adidas has signed a sponsorship deal with Myriam Soumaré, a...
Adidas has signed a sponsorship deal with Myriam Soumaré, a charming 25-year-old French running champion of Mauritanian origin
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Puma has signed a two-year sponsorship contract with Feguifoot, the...
Puma has signed a two-year sponsorship contract with Feguifoot, the football federation of Equatorial Guinea
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After sponsoring a high-mountain shelter, Hanwag is extending its cooperation...
After sponsoring a high-mountain shelter, Hanwag is extending its cooperation with the German Alpine Federation (DAV) by supporting events, conventions and publications
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Suunto will use Greg Hill, a famous Finnish skier and...
Suunto will use Greg Hill, a famous Finnish skier and mountaineer, as a testimonial to promote its line of outdoor wrist-top computers
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Easton and Hoyt have agreed on a six-year extension of...
Easton and Hoyt have agreed on a six-year extension of their deals as official arrow and bow partners of World Archery, respectively
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Short stops
The Focus Izalco Team Replica model, produced by Germany's Derby...
The Focus Izalco Team Replica model, produced by Germany's Derby Cycle, has won the Bicycling Magazine Editors' Choice Award in the “Best Enthusiast Road Bike” category
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Tom Veiga is the artist chosen this year to illustrate...
Tom Veiga is the artist chosen this year to illustrate the campaign for registrations in the International Surfing Day of next June 19
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News briefs
Röhnisch Sportswear is launching four models of women's sports jackets...
Röhnisch Sportswear is launching four models of women's sports jackets this autumn. Marie Jonson has designed the fashionable, functional jackets in collaboration with Helena Jacobsson, catalog manager for Röhnisch Sportswear. All four models have reflective padding in the shoulder area and are named after stars in the solar system. Pollux ...
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News briefs
Universal Music Group and Billabong have announced a partnership where...
Universal Music Group and Billabong have announced a partnership where they will collaborate to develop a wide range of products and services that will bring together popular recording artists and stars in action sports. Some of the planned offerings include co-produced premium audiovisual content, live events, music compilations, sports and ...
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News briefs
Franklin Sports and Marvel Entertainment have sealed a partnership to...
Franklin Sports and Marvel Entertainment have sealed a partnership to create a line of sporting goods featuring Marvel heroes Thor, Captain America and The Avengers. It will include equipment for baseball, basketball, boxing, American football, hockey, football and tennis, among others, and be available to consumers for this year's holiday ...
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News briefs
In its quest for breathable performance shoes that repel stains...
In its quest for breathable performance shoes that repel stains and water, Scott Sports is going to start using the ion-mask liquid repellent nanocoating technology of P2i on its training and trail-running shoes starting in August. A nanoscopic layer of protective polymer coats the entire shoe, so water beads up ...
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News briefs
Just as the NBA season is winding up, Adidas has...
Just as the NBA season is winding up, Adidas has unveiled its newest, lightest basketball shoe, the adiZero Crazy Light. Pros Derrick Rose and Dwight Howard will be wearing the shoe for the playoffs, and it will be available at retail on June 3. It will come in four colorways ...
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News briefs
Globe International has called on three World Surfing Champions to...
Globe International has called on three World Surfing Champions to come up with a series of limited edition skateboards named for these Sultans of Surf. The skateboards are shaped like the pros' favorite surfboards and are a nod to skateboarding's origins in surfing. The surfers are Peter Townend, Wayne Bartholomew ...
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News briefs
Volcom's new “Embrace Recovery” T-shirts have been designed for Japan...
Volcom's new “Embrace Recovery” T-shirts have been designed for Japan in the wake of the earthquake and tsunami that devastated the country in March. All profits from the T-shirts, which are black with a modified Japanese flag on the front, will go to help people in Iwate, Miyagi and Fukushima ...
