Le Col, a premium cycling clothing brand, has secured a £2.35 million (€2.7m-$3.0m) investment from Puma Private Equity, which is meant to help Le Col undertake international expansion. Puma Private Equity, based in the U.K. and part of Puma Investments, funds small and medium sized enterprises (SMEs) across a variety of sectors. The deal with Le Col also involves the opportunity to increase the investment to £3.5 million (€4.0m-$4.5m) as well as the addition of Tommy O'Sullivan, managing director of Puma Investments, to Le Col's board. Le Col, headquartered in London, has recently partnered with Bradley Wiggins, the first Briton to win the Tour de France, on a sports range. Le Col was founded in 2011 by Yanto Barker, a former professional cyclist.

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