German sportswear brand Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 claiming that Sun Day Red’s logo is too similar to the logo that Puma has been using since 1969.
The Sun Day Red golf apparel line was launched by Tiger Woods in partnership with TaylorMade in May 2024. Woods had announced the creation of Sun Day Red in February 2024. The Sun Day Red logo, a leaping tiger with 15 stripes, is meant to represent the number of major championships that Woods won throughout his career, as the athlete explained upon announcing the new brand.
This is the second trademark dispute against Sun Day Red since its inception. In September 2024, a motion with the U.S. Patent and Trademark Office was filed by Tigeraire, a tech start-up based in Baton Rouge, requesting Sun Day Red’s trademark application be denied. Tigeraire’s logo also contains a leaping tiger and the company’s officials claimed, as first reported by CNBC at the time, that the Sun Day Red logo “unlawfully hijacked” the design of its branding. The case is pending in federal court.
