Puma Q3 2025 sales down 10%; Hoeld wants to return Puma to top three global sports brands

By Claudia Klingelhöfer2025-10-30T16:25:00

Puma’s Q3 sales drop 10 percent. The new CEO plans to focus on DTC growth, storytelling and 4 core categories.

Puma begins its reset year with lower Q3 results and a wide-ranging efficiency program to rebuild profitability and brand focus.

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