All Li-Ning articles
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ArticleLi-Ning retail sales soften in Q3 amid weaker offline demand
Li-Ning’s retail sales fell mid-single digits in Q3 as brick-and-mortar demand weakened, partly offset by e-commerce growth.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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News briefsLi-Ning is developing humanoids for developing sportswear
China’s Beijing Humanoid Robot Innovation Center and Li-Ning have launched the country’s first robotics sports science laboratory in Beijing. This new laboratory aims to utilize advanced robotics to enhance sports science and athletic performance. This cross-industry partnership will see Tiangong robots donning sportswear and running shoes for high-tech research and ...
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsLi-Ning named official partner of China’s Olympic sports teams and delegation
Li-Ning takes over the sponsorship from Anta, another major Chinese sportswear company.
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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News briefsLi-Ning opens store featuring fast conveyer belt system
Beijing-based sportswear brand Li-Ning has opened its first ”urban custom store,” as the company has called it. Officially opened on Aug. 4, the store is located on the second floor of the Juntai shopping complex, within Beijing’s Xidan shopping area. The store is the brand’s first to feature an “intelligent ...
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ArticleNike remains the world’s most valuable apparel brand
Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.
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ArticleLi Ning posts strong annual results on similar gains from retail, online
Li Ning Company generated a 137 percent increase in operating profit (Ebit) to 5,328,237,000 yuan renminbi (€758.1m) for the 12 months ended Dec. 31 as total revenues grew by 56 percent to RMB 22,572.3 million (€3.21bn). The gross profit margin for the year rose to 53.0 percent from 49.1 percent ...
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Article
Li Ning’s SPAC files for a $250 million IPO
Trinity Acquisition has filed with the U.S. Securities and Exchange Commission (SEC) to raise up to $250 million in an initial public offering (IPO) of 25 million units at $10. The special purpose acquisition company (SPAC), based in Hong Kong, is led by Li Ning, the former Olympic champion turned ...
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ArticleMarket Analysis: The sports apparel market
We show you who are the winners and losers in the market.