All Lidl articles
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News briefsLidl launches international campaign for its sports brand Crivit
The new campaign also marks the start of Crivit’s independent brand identity.
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ArticlePuma CEO and others discuss new brand positioning in sports
Sport Marke Medien, a conference during ISPO 2024, brings together representatives from Puma, Bundesliga, FC Bayern, Cupra, Lidl and more, to discuss new ways to position brands in sports. And it’s free to attend.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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News briefsAdidas among the top European cross-border e-commerce retailers
Brussels-based Cross-Border Commerce Europe (CBCommerce), the platform that stimulates cross-border e-commerce in Europe, has released the fifth edition of “TOP 500 Cross-Border Retail Europe,” a research paper that ranks the 500 strongest European players with a focus on cross-border performance. Adidas Group took the 10th spot in the latest edition ...
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News briefs
Lidl offers golf in more European countries
Complementin what we reported yesterday, Lidl has launched a comprehensive range of clothing and accessories for amateur golfers in more than just two European countries. The products are now available in France, Germany, the U.K., Ireland, the Netherlands, Finland, Sweden, Denmark, Belgium, the Czech Republic, Spain, Poland and Slovakia. They ...
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Article
Expanded: Lidl launches a golf range in many European countries
After offering sports products for fitness, running, cycling, winter sports and more, Lidl has now launched a comprehensive range of clothing and accessories for amateur golfers in many of its stores in several European countries: France, Germany, the U.K., Ireland, the Netherlands, Finland, Sweden, Denmark, Belgium, the Czech Republic, Spain, ...
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News briefs
Lidl helps Northern Ireland schools buy sports kits
Lidl has awarded 40 secondary schools in Northern Ireland - one for every Lidl store in the region - £3,000 (€3,500-$4,193) worth of vouchers each to purchase new sports equipment. The donation, which represents an overall investment of £120,000 (€139,000-$167,757), is part of the Lidl Community Works Sport for Good ...
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ArticleThe latest on Nike’s presence on Lidl’s marketplaces
Some Nike products are being offered on the German and Spanish marketplaces of LIdl, one of the largest low-cost grocery retailers in Europe, raising some eyebrows. However, Nike released the following statement in reaction to a a report in the Spanish pres: ”Lidl is not a partner in Nike’s marketplace ...
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News briefsNike products are sold on Lidl’s marketplaces in Germany and Spain
Nike has released the following statement in reaction to an article published on our website on Feb. 15: ”Lidl is not a partner in Nike’s marketplace strategy and we are not selling product to their business.” A spokeman for Nike would not say, however, whether it is in litigation with ...
