Lululemon has announced significant organizational changes following the resignation of Sun Choe, its Chief Product Officer, who is departing later this month to pursue a new opportunity. Choe’s exit marks the end of her seven-year tenure with the company, during which she significantly bolstered Lululemon’s product-focused leadership. Calvin McDonald, CEO of Lululemon, expressed gratitude for Choe’s contributions: “We are grateful for Sun’s many contributions to the company over the past seven years, and she leaves us as a stronger, product-led organization with dynamic leaders ready to take us forward.”
In response to these changes, Lululemon is restructuring to better align with its growth strategies, aiming to spur product innovation and streamline its go-to-market approaches. The company will not seek a new Chief Product Officer. Instead, Jonathan Cheung, the Global Creative Director, will now report directly to McDonald, steering the company’s product design and innovation. Cheung brings over 30 years of experience in leadership roles across global brands.
Additionally, Lululemon is forming a new team led by Nikki Neuburger, newly appointed Chief Brand & Product Activation Officer. This team will focus on enhancing the company’s merchandising, footwear, and product operations. Elizabeth Binder, Chief Merchandising Officer, will report to Neuburger in this new structure. McDonald looks forward to the future, stating: “Looking ahead, I am confident in the strength of our Design, Merchandising, and Brand teams, and excited by how the new structure will enable us to solve for the unmet needs of our guests in a more efficient, unique, and powerful way.”
