Marketing – Page 7
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News briefsBritish brand launches modesty athletic wear range
London based brand Lanuuk, which has previously specialized in modesty swimwear – be it for cultural, religious, medical or body conscious reasons – has launched its first athletic collection. The capsule is designed with modesty and ease of movement in mind, with a focus on creating easy-to-wear styles in flattering ...
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News briefsHoudini’s new line encourages consumers to “do more with less”
Houdini’s newly unveiled Fall/Winter 2024 collection once again reinforces its founding principle for doing more with less, and its commitment to circularity. Highlights from the season include the Moonwalk collection – a lightweight, technical hybrid fleece collection – and the expanded Dunfri (Swedish for “down-free”) insulated line. The hybrid construction ...
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News briefsAllied Feather + Down bringing its down apparel to European market
Allied Feather + Down (AF+D) and MN Inter-Fashion – manufacturers of high-performance luxury outerwear – are expanding the availability of Allied Feather + Down outerwear collection into the European market. Source: Allied Feather + Down The Snowfield bulky down jacket in icicle Originally released only in ...
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News briefsNew name for Rentle, expansion into resale
Finnish retail rental specialist Rentle, which lists Decathlon, Rab and Scandinavian Outdoor, amongst others, as customers, has changed its name to Twice Commerce. The name reflects the platform’s expansion from purely rental into resale. There will be no change in the rental platform, but brands can now benefit from the ...
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News briefsTiger Woods team rounds out the TGL six
Tiger Woods will be fielding a golf team come January, according to Front Office Sports. Along with David Blitzer, who has stakes in a variety of professional sports clubs in the US and Europe, Woods is founding a franchise – the last of six – in the new TGL league, ...
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News briefsDynastar celebrates 60 years with sustainable Hybrid Core 2.0 ski construction
Dynastar celebrates its 60th anniversary in 2023. The French brand, which is part of the Rossignol Group, has set itself the goal of continuing to lead the way in high-end ski performance while carving a more sustainable path forward for itself and for the ski industry. Part of this strategy ...
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News briefsOn presents apparel collection made from carbon emissions
Source: On Pace Tank The release of the new Pace Collection is a significant moment in Swiss sportswear brand On’s journey to move away from petroleum-based resources after creating a new material called CleanCloud, made using carbon emissions as a raw material. With CleanCloud, On aims to ...
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News briefsNew sustainable Lycra fiber
The Lycra Company announced the launch of the new Lycra FiT400 fiber for knits, which helps set the stage for circularity, a key priority for the company. Lycra’s latest EcoMade offering is a bicomponent fiber engineered to optimize the performance and comfort of knits. According to the company, it delivers ...
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News briefsPuma introduces mismatched Gremlins shoe
Puma has announced an exclusive collaboration with Warner Bros. Discovery Global Consumer Products, bringing fans the Puma x Gremlins Hoops Capsule Collection featuring Gizmo and Gremlins leader Stripe from the classic 1984 Warner Bros. film. The mismatched pair of shoes features Gizmo on one side and Stripe on the other, ...
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News briefsH&M Move releases lower-cost performance range for snow sports
The sportswear brand of fashion retailer H&M – H&M Move – has released a lower price point performance range, the Snow Collection. The multifunctional technical apparel is designed to “help more people find a route to the snow in 2023 and beyond.” Source: H&M Move “By ...
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News briefsZwift introduces new e-sports competition
After losing the hosting of the Esports World Championships to competitor MyWhoosh, Zwift has announced that it will host the “largest cycling e-sports event ever held”: the “Zwift Games,” a new multi-format competition open to the entire cycling esports community. The Zwift Games are designed to give every cyclist the ...
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News briefsReebok adds world champ boxer to its roster
As part of its strategy to reclaim its position in sports culture, Reebok has announced a new sponsorship deal with world champion boxer Shakur Stevenson. The partnership centers around “Move Like Shakur”, a collection of footwear, apparel and accessories for the gym, home and more. The custom boxing boots for ...
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News briefsUEFA selects Kipsta footballs for Europa League and Europa Conference League
Kipsta, the Decathlon Group’s brand for all team sports, will provide the balls for the UEFA Europa League and the UEFA Europa Conference League from the 2024-2025 season. The agreement is valid for three years. From Portugal to Azerbaijan, from the Faroe Islands to Turkey, official match balls designed and ...
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News briefsAdidas Original by Wales Bonner an exploration of archival looks
The latest release from Adidas Originals continues its collaborative partnership with Wales Bonner. As with other collaborations between the sporting brand and designer Grace Wales Bonner, the collection is an ongoing “exploration of athletic codes.” Source: Adidas The apparel reimagines Adidas’ sporting legacy of the 70s ...
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ArticleThe Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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News briefs65 years of Lycra fiber: The Lycra Company and Mare Di Moda together again
Source: The Lycra Company Lycra Adaptiv Black The Lycra Company returns once again as an official partner of the Mare di Moda trade show in Cannes (Nov. 7-9, 2023) in the 65th Anniversary Year of its Lycra fiber. The Lycra Lounge will be the place to discover ...
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News briefsFoot Locker unveils new global marketing platform
Foot Locker has launched a new global platform called ”The Heart of Sneakers” in conjunction with a star-studded Christmas 2023 campaign to celebrate sneaker culture while demonstrating that the retailer plays an essential role as an originator and leader in the sneaker community. The The Heart of Sneakers theme will ...
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News briefsAdidas teams up with Bugatti for football boot release with a twist
Bugatti and Adidas have come together to create a limited edition football boot – and a release with a twist. The Adidas X Crazyfast Bugatti will be auctioned through the Adidas Collect Web 3 platform, and successful bidders will receive both a physical pair and a digital twin. The Adidas ...
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News briefsOn announces major team expansion in Australia
Swiss sportswear brand On has announced a new official partnership with four Australian athletes: Imogen Barrett, a middle-distance runner from Brisbane; Zach Facioni, a 5000m runner from Sydney; Jesse Hunt, a runner from Perth; and Ed Trippas, a steeplechaser from Sydney who represented Australia at the Olympic Games ...
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News briefsFIP has a new official pádel court
MejorSet (literally, Better Set) has come up with a new design for the official court of the International Padel Federation (FIP) and its tour. The Spanish manufacturer has been supplying official courts for the FIP and its Premier Padel tournaments since 2020. Many of the court’s new specifications are available ...
