Foot Locker has launched a new global platform called ”The Heart of Sneakers” in conjunction with a star-studded Christmas 2023 campaign to celebrate sneaker culture while demonstrating that the retailer plays an essential role as an originator and leader in the sneaker community. The The Heart of Sneakers theme will be incorporated into all Foot Locker campaigns, online and in-store experiences and events rooted in the community.
The advertising spots will feature NBA stars Kevin Durant (Nike), LaMelo Ball (Puma), Anthony Edwards (Adidas) and Steph Curry (Under Armour), as well as singer Enisa. Consumers will see this high-reach campaign throughout the holiday season on TV, YouTube, TikTok, Instagram and other social channels.
With approximately 2,600 retail stores in 26 countries across North America, Europe, Asia, Australia and New Zealand, as well as a franchise presence in the Middle East and Asia, Foot Locker has a strong heritage as a global sneaker authority with its portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, WSS and Atmos.
