Reebok adds world champ boxer to its roster

Bildschirmfoto 2023-11-10 um 13.03.28

Source: Reebok

As part of its strategy to reclaim its position in sports culture, Reebok has announced a new sponsorship deal with world champion boxer Shakur Stevenson. The partnership centers around “Move Like Shakur”, a collection of footwear, apparel and accessories for the gym, home and more. The custom boxing boots for ...

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