The Lycra Company returns once again as an official partner of the Mare di Moda trade show in Cannes (Nov. 7-9, 2023) in the 65th Anniversary Year of its Lycra fiber. The Lycra Lounge will be the place to discover The Lycra Company’s latest fibers and technologies for swimwear at the show. Innovations to be showcased include the new Lycra Adaptive Xtra Life fiber for swimwear, which combines resistance to chlorine, heat and creams with long-lasting comfort and fit. The new Lycra Adaptiv Black fiber, developed primarily for athleisure and activewear, provides a second-skin fit and enhances black and dark fabrics by giving the colors a special intensity and reducing the shimmering and glittering of elastane.
The topic of sustainability will be the focus of Alistair Williamson’s “Let’s Talk Circularity” seminar (Nov. 7 at 3 p.m. in the Mare di Moda conference area). In his presentation, Williamson will introduce the company’s 2030 goals and provide an update on the Planet Agenda sustainability program and the company’s ongoing commitment to sustainable solutions across the entire apparel value chain.
