Charlie Maurath, who has built up Under Armour's international business in the last five years, is to retire from his function as chief revenue officer from the end of March.
Kevin Plank, the company's chief executive, acknowledged in a statement that Maurath played a pivotal role in establishing Under Armour as a global brand.
Maurath, whose formal first name is Karl-Heinz, joined Under Armour in September 2012 to take charge of its international business. He was named chief revenue officer about three years later, leading all global regions from North America to Asia-Pacific, Latin America and Europe, the Middle East and Africa (EMEA), as well as the group's retail business.
Maurath previously climbed the ranks at the Adidas Group, where he worked as a managing director in Thailand, then vice president in charge of the Nordics and senior vice president for Latin America, based in Panama.
This was quite a catch for Under Armour, which made about 6.3 percent of its turnover outside of North America in 2012. The share has risen to 22 percent in 2017, with distribution across many international markets. Under Armour worked out that, under his tenure, the brand's sales outside of North America grew at at a compound annual growth rate of 50 percent.
Upon Maurath's departure, the managers in charge of each of the four regions and global retail will report directly to Patrik Frisk, a former executive at VF Corporation and The Aldo Group, who became president and chief operating officer at Under Armour in July. Paul Fipps, chief digital officer, will supervise the group's global e-commerce business.
Several management changes have taken place since Frisk's arrival at Under Armour, which launched substantial restructuring measures last summer, as previously reported. The Baltimore Business Journal reports that the departures in the last four months have included Andy Donkin, chief marketing officer, Pamela Catlett, general manager of the women's business, Peter Ruppe, senior vice president of footwear, and Michael Lee, chief digital officer. A former Yahoo executive, Michael La Guardia was brought in to supervise digital products in December.
