All Metaverse articles – Page 3
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News briefs
StockX defends itself against Nike
While online resale platform StockX continues to claim that Nike has a fundamental misunderstanding of NFT, as it originally argued, the company defended its anti-counterfeiting measures in response to Nike’s amended complaint. In a June 6 filing, StockX said the platform has one of the strongest authentication processes in the ...
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![Ali[1]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/2/8/2/16282_ali1_698869_crop.png)
News briefsAltered State Machine announces first metaverse AI boxing game
Altered State Machine (ASM), the specialist in artificial intelligence on the web3, in collaboration with Muhammad Ali Enterprises and Authentic Brands Group (ABG), has announced details of “Muhammad Ali - The Next Legends.” In the world’s first metaverse boxing game, thousands of unique boxers will train and compete in NFT ...
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News briefsPuma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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News briefs
Real Madrid builds metaverse stadium
In partnership with Astosch Technology and a Korean firm, Real Madrid has set up a virtual version of its home stadium – Santiago Bernabéu, complete with trophy case – and its environs. The walkable simulation includes a text and voice chat with real-time translation. The system enables fans anywhere in ...
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ArticleDeloitte media consumer study 2022 examines the metaverse phenomenon
The metaverse and its new possibilities are moving the digital media world. Consultancy Deloitte has dedicated its new media consumer survey 2022 entirely to this topic. The market researchers’ latest study, conducted among 2,000 consumers in Germany in February 2022, shines a light on consumers’ attitudes to the virtual world. ...
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ArticleRens enters the metaverse with carbon-neutral NFTs to mark the launch of “coffee hoodie”
Rens, a Finnish sustainable fashion startup founded in 2018 by Vietnamese sneakerheads Jesse Tran and Son Chu, is adding a vegan athleisure hoodie to its successful collection made from coffee grounds, recycled plastic and bamboo viscose. The sneaker label launched in 2019 with its climate-neutral certified coffee waste and recycled ...
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News briefsSkechers plans experiential store in Metaverse's fashion district
Lifestyle brand Skechers is entering the Metaverse. According to a company release, the Californian brand is the first to sign a lease in the fashion district of Decentraland. Michael Greenberg, president of Skechers, states that the new investment helps to explore “creative ways for our brand to engage with new ...
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News briefsBusiness with the metaverse to exceed $100 billion in 2022
Management consultancy Boston Consulting Group (BCG) expects a strong surge in growth for products and services for the so-called metaverse. “The market for augmented reality will exceed the 100 billion US dollar mark this year,” said BCG partner Tibor Mérey in an interview with the German business magazine Capital. The ...
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News briefsPrada aims to score in digital gaming space with winter outfits for avatars
Prada has partnered with game developer Ubisoft’s multiplayer platform Riders Republic, an online game featuring action sports such as snowboarding, wingsuiting or mountain biking. The Italian luxury fashion brand has provided virtual skis, snowboards and bikes specially designed for the game, as well as sportswear that players can equip themselves ...
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News briefsPracticing yoga in the Metaverse with Alo
Alo, a yoga brand founded in Los Angeles in 2007, has just entered the Metaverse with the launch of an “immersive wellness experience” on Roblox, an expansive global platform that brings together a worldwide community through shared virtual encounters. The virtual Alo Sanctuary is a place designed to serve as ...
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ArticleVenture capitalist bullish on the metaverse, VR, data and women’s sports
The venture capitalist Meredith McPherron has written a guest column for Sportico in which she predicts a rise in the technological side of the sports industry – especially in electronic media, but also in data as a resource and in women’s sports. McPherron is the CEO and managing partner of ...
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