All Metaverse articles – Page 2
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ArticleFor indie sneakers, all players in one arena
A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model. You might remember P2P as ...
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News briefsWFSGI announces a new webinar with IP specialists
The WFSGI has announced a new webinar, “Protect your brand online.” The event is in partnership with online brand protection and IP infringement specialists, Corsearch. The “Protect your brand online: What’s new in 2023 and what is next?” webinar is in response to the rapid growth in e-commerce and digital ...
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ArticlePuma gets ready to celebrate 75 years, in the real world and in the metaverse
On the occasion of its 75th anniversary, Puma has announced that it will celebrate its motto “Forever Faster“ – which is based on company founder Rudolf Dassler’s intention to give his athletes the agility and performance of a big cat – with various events. Dassler founded the “Puma Schuhfabrik Rudolf ...
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News briefsAustrian metaverse conference scheduled for spring
The next annual Metagonia conference, on Web 3.0, is scheduled for March 31 to April 2 in Kitzbühel, in Austria’s Tyrol region. This year’s edition will focus on NFTs and art while also covering the basics: What digital worlds are emerging? What are the opportunities/problems? How do you ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefsH&M enters the metaverse
Like Adidas and Nike before it, H&M is venturing into the metaverse through the Roblox platform. In the retailer’s case, however, the design partnership is with a metaverse studio called Dubit, with offices in Leeds, London, Washington D.C. and Nashville. The result is called H&M Loooptopia Experience, were users can ...
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News briefsCovision Media introduces new 3D scanner, wins ISPO Brandnew Award
Covision Media, founded in 2020 in Italy, won the ISPO Brandnew Awards in the Sports, Technology and Platforms category at ISPO Munich a few weeks ago with D-Twin, a fully automated 3D scanner that creates top-quality 3D models in a very short time. With one click, D-Twin can convert any ...
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ArticleExperts share their retail insights and predictions for 2023 at ISPO
ISPO Munich 2022 provided plenty of expert insights into the state of retail as well as predictions for 2023. We summarize the key points.
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News briefsSnapchat and H&M release a digital fashion collection
Technology company Snap, owner of the visual messaging service Snapchat, is partnering with fashion retailer H&M to launch a digital collection powered by the Snap Camera. From Dec. 5, 2022, users have access to three augmented reality Try-On Lenses, available via H&M’s mobile app and on Snapchat. The lenses ...
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ArticleRoblox surveys its own metaverse
According to Roblox’s “Metaverse Fashion Trends” report for 2022, the fashion world has embraced the immersive digital world – and customization is the name of the game for Gen Z in particular. People of this generation want not just to explore the metaverse but also to signal something about themselves ...
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News briefsFIFA to launch a metaverse
With the World Cup set to begin in Qatar, FIFA has signed a multi-year deal with Roblox to set up a metaverse with videos, games, in-game events, social spaces, rewards, virtual collectibles and collector competitions. Our readers might remember the Roblox company’s virtual environment and platform for multi-player video games ...
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News briefsAlibaba’s Tmall Luxury Pavilion enhances metaverse experience
Tmall Luxury Pavilion, the Alibaba luxury shopping platform, introduced a so-called Meta Pass and hosted an augmented reality fashion show in Shanghai. As Alibaba reported, Luxury executives tried on AR glasses, held a virtual item (such as a digital luxury bag), and placed it in a gift box. When they ...
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Case StudyStep into the unknown: How Adidas is leading sportswear’s venture into the Metaverse
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
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News briefsVP of Meta’s VR platform resigns
Vivek Sharma, vice president of Meta’s social virtual-reality platform, is resigning after six years with the company, a spokesman for the company has confirmed to The Verge. Sharma’s team will be reporting to Vishal Shah, vice president of Meta’s metaverse. Facebook describes the platform, called Horizon Worlds, as a “social ...
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ArticleExperts remain split on nature and effects of the metaverse, Pew study finds
Pew Research Center has released a report titled “The Metaverse in 2040,” detailing the American polling company’s recent unscientific survey of a non-random sample of experts in the field. To be hyperbolic, opinions range all over, from “nothing will happen” to everything will happen,” from “people will go crazy” to ...
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ArticlePuma signs deal with metaverse accessory craftsman
Puma has entered into a partnership with Wagmi-san, a self-described “craftsman” of accessories (virtual streetwear) for parent NFTs. Wagmi-san runs a virtual shop called 10KTF in a metaverse called Neo Tokyo. In previous reports – such as our recent story on Meta – we have the general ...
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ArticleMeta to sell name-brand avatar apparel
In January, Meta introduced its 3D avatars – already operative in its virtual-reality (VR) iteration – into Facebook, Messenger, Instagram Stories and direct messages (DMs). This month it is inaugurating the Meta Avatars Store, where users can purchase virtual apparel for their avatars from, so far, three name brands – ...
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ArticleGfK reports Europe-wide retail turnover increase of 6.8 percent in 2021
Against the weaker 2020 numbers that reflected a European economy shaken by the first Covid-19 wave, the new figures conducted by GfK for the retail sector in Europe show an overall better situation for retailers. The 2021 European retail study sees retail sales increase significantly by ...
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ArticleMcKinsey surveys the metaverse
This month, McKinsey released a report titled “Value creation in the metaverse” to clarify what the metaverse is and what it means for business. By the consultancy’s calculations, the metaverse drew $13 billion in venture capital and private equity last year and has drawn more than $120 billion this year. ...
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News briefsTimberland Construct: 10061 now available in the Metaverse
In collaboration with Epic Games’ Unreal Engine and Conceptkicks, Timberland has unveiled an innovative design experience that blends the physical and virtual worlds. The partnership centers on Timberland Construct: 10061, which invites shoe lovers to immerse themselves in the universe of design, creation and innovation via a playable experience in ...
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