Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating the 110th anniversary of the Japanese brand. It will also introduce at Ispo Munich next month a new shop concept that will be rolled out throughout the Europe, Middle East and Africa region with key retailers and through corporate single-brand stores. Using the tagline “Never Stop Pushing,” the campaign will tell a set of compelling brand and product stories, supported by imagery, category and brand videos. It will be largely digital and will make use of social media, where Mizuno will start to invest a large amount in activating the content with a new look and feel.

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