More about brands – Page 118
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News briefs
Schanner will distribute Fila skates in Germany
Schanner Eisehockeyartikel, the German specialist in ice hockey and ice skating, is taking over the distribution of Fila skates in its home market. Produced by its Italian licensee, MGM, the Fila line of skates includes a strong business in inline skates, protected by several patents, as well as ice skates, ...
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News briefs
Moody’s downgrades VF
Completing its review of VF Corp.’s credit rating following its December acquisition of Supreme, Moody’s kept the company’s rating stable but lowered its senior unsecured debt and shelf ratings slightly. It confirmed its P-2 short-term commercial paper rating. Moody’s noted that VF’s financial leverage will remain high, predicting that its ...
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News briefs
Dainese announces multi-year partnership with Dolomiti Superski
Dainese and Dolomiti Superski have agreed a three-year partnership that will make Dainese the official safety partner of Dolomiti Superski for skiing and mountain biking, starting in the 2021 summer season. Dolomiti Superski, established in 1974, brings together 12 ski resorts across the Italian provinces of Bolzano, Trento and Belluno. ...
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News briefs
Heyconnect is helping Fila with German marketplaces
Fila is entering the German marketplace business through Heyconnect, a start-up in Hamburg that helps brands establish an online presence. Heyconnect will be serving as the sports brand’s hub for the marketplace business, logistics, partner management and brand development in the country. Fila’s German foray is beginning with the e-tail ...
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News briefs
Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
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News briefs
Wintersteiger’s new automated servicing system
Wintersteiger has livestreamed the introduction of a new automated servicing system for skis and snowboards. The Austrian brand will also be presenting it at several roadshows in the Alps. Jupiter, as the system is called, comes in five configurations, with three feeding variants and three application levels, providing anything “from ...
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ArticleUnder Armour beats expectations
Recent restructuring efforts seem to have been quite effective, as Under Armour reported better-than-expected results for the fourth quarter of 2020. The company surprised analysts by reporting a profit for the quarter, thanks primarily to strong digital growth due to the popularity of its athletic apparel for home workouts, as ...
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News briefs
On signs up Chloe Abbott
On, the Swiss high-performance brand of running shoes, has announced the signing of Chloe Abbott to its roster of track and field athletes. Abbott was the runner-up in the 400m race organized by the U.S. National Collegiate Athletic Association (NCAA) in 2019. In addition to a blossoming career in the ...
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News briefs
Ryder Cup Europe announces official suppliers
Loro Piana, New Era, PRG and Titleist have been announced as official suppliers to the European Team for the next three Ryder Cups, starting with this year’s competition at Whistling Straits, Wisconsin, in September. Loro Piana has supplied the clothing to the European Ryder Cup Team since 2016, while New ...
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Article
VF Corp. wants to eliminate single-use plastic packaging by 2025
VF Corp. has announced new sustainable packaging goals, defined as “a critical component of VF’s global sustainability strategy” for its large portfolio of brands, which includes The North Face, Vans, Timberland, icebreaker and Eastpak, among others. The new targets revolve around the following four pillars : 1) Eliminate all single-use ...
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News briefs
Ecco unveils the new BIOM H4 golf shoe
Ecco has launched the BIOM H4, the latest development in its BIOM series of hybrid golf shoes. The BIOM H4 features a new outsole design – the innovative ECCO MTN GRIP outsole – with three sections, to offer a combination of grip, stability and rotational support throughout the swing. A ...
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News briefs
Under Armour opens in downtown Rome
Oberalp, the exclusive distributor of Under Armour in Italy, has opened a second Under Armour Brand House in Rome, this time in the very heart of the city, at 175 Via del Tritone. It measures almost 400 square meters. An older store is located in the Romaest shopping center. With ...
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Article
A good year for Shimano
Despite restrictions across the world in response to Covid-19, interest in bicycles and fishing boosted demand for Shimano’s products. The Japanese company’s sales in 2020 were up by 4.1 percent from 2019 to 378,040 million yen (€2.98bn-$3.61bn), while net income increased by 22.5 percent to ¥63,472 million (€501.2m-$606.5m). The gross ...
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News briefs
Babolat works with a human engineering firm
Babolat, the leading French racquet sports producer, has announced an interesting collaboration with HumanFab, a French company specializing in the application of human engineering to sports performance, to jointly explore racquet sports dynamics. The collaboration will start this year with the construction of a dedicated, 2,500-square-meter Racquet Sports Laboratory in ...
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News briefs
Hoka One One expands its EMEA roster of athletes
Hoka One One has announced the addition of several athletes to its elite team in the EMEA region. For 2021, the brand is welcoming Hayley Carruthers (road running), Jonathan Davies (track), Lucy Hall (thriathlon), Jessica Judd (track), Khahisa Mhlanga (track) and Carla Molinaro (ultra), among others. The brand has signed ...
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News briefs
Nike acquires a data integration firm
Nike has acquired Datalogue, a high-tech company founded in 2016 that operates out of New York City. Datalogue has built a proprietary machine-learning platform to siphon information from apps, supply-chain systems, enterprise data and so forth. According to John Donahoe, Nike’s president and CEO, the acquisition will help Nike “transform ...
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News briefs
Fibit and Garmin win an IP round against Philips
An administrative law judge of the International Trade Commission of the U.S. issued an initial determination that clears Garmin and Fitbit of a charge that they have been infringing on patents held by Koninklijke Philips and its North American subsidiary. In December 2019, the Dutch electronics multinational had brought a ...
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News briefs
Former Nike executive moves to Gatorade
Here is another Nike executive who is going to work for another company. PepsiCo has hired Kalen Thornton as chief marketing officer for Gatorade, the group’s sports drink brand. Thornton has worked for Nike for ten years, serving most recently as vice president of men’s brand management for North America. ...
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News briefsVF launches “Sustainable Solutions” digital media series
VF Corp. Is partnering with Pattrn, a sister brand of IBM’s Weather Channel, to launch a new digital media series that highlights its solutions to address climate change. The five-part series showcases the work happening across VF and its family of brands, including Vans, The North Face and Icebreaker, and ...
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Article
Lululemon establishes a Global Wellbeing Index
Lululemon has released its first Global Wellbeing Report, a survey that benchmarks the state of wellbeing worldwide with an inaugural Global Wellbeing Index. Lululemon commissioned an online survey managed by Edelman Data & Intelligence. The survey was conducted between Nov. 13 and Dec. 1, 2020 in ten countries, including Canada, ...
